Structured around the author's tried-and-tested New Venture Creation framework, this textbook encourages practical learning, enabling you to launch and develop your business. Broken down into three phases - Research, Business model development, Launch - the book provides a systematic approach which tells you everything you need to know and, most importantly, everything you need to do, to start a new venture. You will learn how organisations and entrepreneurs address issues via real life case ...

'This is a story of friendship with the cleverest of plot twists, and descriptions so vivid you can feel the heat of Stanley's desert prison burning off the page. A total must-read' The Times 'Totally absorbing and beautifully written' The Bookseller

This popular, world-wide selling textbook teaches engineering mathematics in a step-by-step fashion and uniquely through engineering examples and exercises which apply the techniques right from their introduction. This contextual use of mathematics is highly motivating, as with every topic and each new page students see the importance and relevance of mathematics in engineering. The examples are taken from mechanics, aerodynamics, electronics, engineering, fluid dynamics and other areas.

Whil...

The second half of the book equips readers with the skills needed to undertake sociolinguistic research of their own. This is an ideal introductory text for students taking courses in sociolinguistics, language and society, language in use or language variation.

Gives an account of the emergence of progressive religious thinkers and organisations on the 'religious left'. This book offers an analysis of the cultural roots, key ideas and organisational structures of this faith, assessing its significance in the changing moral and religious landscape of contemporary western society.

This is a collection of short stories which bring to life the sounds and smells of Mexico - with breathtaking range and authority, whose characters give life to the varied life on both sides of the Mexican border. From a young girl revealing secrets only an eleven-year-old can know, to a witch woman circling above the village on a pre-dawn flight, the women in these stories offer tales of pure discovery, filled with moments of infinite and intimate wisdom.

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategi...

SHORTLISTED FOR THE MAN BOOKER PRIZE 2013 SHORTLISTED FOR THE BAILEYS WOMEN'S PRIZE FOR FICTION 2014SHORTLISTED FOR THE NATIONAL BOOK AWARD 2013From Subhash's earliest memories, at every point, his brother was there. In the suburban streets of Calcutta where they wandered before dusk and in the hyacinth-strewn ponds where they played for hours on end, Udayan was always in his older brother's sight. So close in age, they were inseparable in childhood and yet, as the years pass - as U.S tanks r...

This is the new edition of Linguistics: An Introduction. It is a bestselling introductory textbook for all students of linguistics and language studies.

This reworked edition features:

-new chapters on sign languages, writing, and text and discourse

-coverage of writing in electronic media

-revised and updated chapters on languages of the world and psycholinguistics

Firmly based around taught courses and catering to student needs, it addresses all the topics that a student will need in thei...

**By the winner of the Nobel Prize in Literature 2021**A BBC RADIO 4 Book at Bedtime SHORTLISTED FOR THE BOOKER PRIZE 1994'A poetic and vividly conjured book about Africa and the brooding power of the unknown' Independent on Sunday'Lingering and exquisite' Guardian'An obliterated world is enthrallingly retrieved' Sunday Times____________________________Born in East Africa, Yusuf has few qualms about the journey he is to make. It never occurs to him to ask why he is accompanying Uncle Aziz or ...