Managers, sales professionals and marketers need to adjust asap to the customer revolution that is taking place - as we speak- in the online B2B marketing arena. Never before have customers had such an information advantage. The power has shifted from seller to buyer.Klaas Fleischmann shows us convincingly that traditional marketing strategies such as pipeline management and the good old sales funnel approach no longer work. Customer journeys have become too complex to control. Marketers must...

The founding text of today's billion dollar coaching industry, Coaching for Performance remains the world's bestselling coaching book. This major new edition is designed to stay ahead of the profession with practical visuals and new material developed by the leading international performance consultants.

Software Defined Networks: A Comprehensive Approach, Second Edition provides in-depth coverage of the technologies collectively known as Software Defined Networking (SDN). The book shows how to explain to business decision-makers the benefits and risks in shifting parts of a network to the SDN model, when to integrate SDN technologies in a network, and how to develop or acquire SDN applications. In addition, the book emphasizes the parts of the technology that encourage opening up the network...

This book presents a comprehensive and up-to-date account of the theory (physical principles), design, and practical implementations of various sensors for scientific, industrial, and consumer applications. This latest edition focuses on the sensing technologies driven by the expanding use of sensors in mobile devices. These new miniature sensors will be described, with an emphasis on smart sensors which have embedded processing systems.

The chapter on chemical sensors has also been expanded ...

This bestselling textbook provides an engaging and user-friendly introduction to the study of language. Assuming no prior knowledge of the subject, Yule presents information in bite-sized sections, clearly explaining the major concepts in linguistics and all the key elements of language. This eighth edition has been revised and updated throughout, with major changes in the chapters on Origins, Phonetics, Syntax, Semantics, Pragmatics, Discourse Analysis, First and Second Language Acquisition ...

This textbook covers all aspects of materials science relevant to the practice of dentistry. It is aimed primarily at undergraduate dental students, although it will also be useful for practising dentists, dental technicians and dental assistants. The 9th edition has been extensively revised to include the many advances in dental materials and their use that have occurred during the past nine years.

The chapters on Resin-based filling materials and Adhesive restorative materials have been exp...

With this updated second edition, you'll learn how many of the most fundamental data science tools and algorithms work by implementing them from scratch.

Written by an excellent, highly experienced and motivated team of lecturers, this textbook is based on one of the most successful courses in catalysis and as such is tried-and-tested by generations of graduate and PhD students. It covers all essential aspects of this important topic, including homogeneous, heterogeneous and biocatalysis, but also kinetics, reactor design and engineering. The perfect source of information for graduate and PhD students in chemistry and chemical engineering, as ...

Groups are important because they measure symmetry. This text, designed for undergraduate mathematics students, provides a gentle introduction to the highlights of elementary group theory. Written in an informal style, the material is divided into short sections each of which deals with an important result or a new idea.

Throughout the book, the emphasis is placed on concrete examples, many of them geometrical in nature, so that finite rotation groups and the seventeen wallpaper groups are tr...

Learn how to use stories and visuals to make top-notch presentations It's called CAST (Content, Audience, Story, & Tell) and it's been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise Architecture teams and filtered from IT managers to Sales, and beyond to major organizations around the world. Now, thanks to this unique book from an expert author team that includes two Microsoft prese...