Studieboeken (78)
The Communication Strategy Handbook
Toolkit for Creating a Winning Strategy
2019 || Hardcover || Betteke van Ruler e.a. || Peter Lang Publishing Inc
Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee.
The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Taking an iterative approach and continually reflecting on whether your choices remain con...
Fuel cell systems explained / 1st edition
2019 || Hardcover || A Dicks || Wiley
Since publication of the first edition of Fuel Cell Systems Explained, three compelling drivers have supported the continuing development of fuel cell technology. These are: the need to maintain energy security in an energy-hungry world, the desire to move towards zero-emission vehicles and power plants, and the mitigation of climate change by lowering of CO2 emissions. New fuel cell materials, enhanced stack performance and increased lifetimes are leading to the emergence of the first truly ...
Introductory Econometrics
A Modern Approach
2019 || Hardcover || Jeffrey Wooldridge || Cengage Learning
Gain an understanding of how econometrics can answer today's questions in business, policy evaluation and forecasting with Wooldridge's INTRODUCTORY ECONOMETRICS: A MODERN APPROACH, 7E. Unlike traditional texts, this book's practical, yet professional, approach demonstrates how econometrics has moved beyond a set of abstract tools to become genuinely useful for answering questions across a variety of disciplines.The author has organized the book's presentation around the type of data being an...
Marketing Management / 4th European Edition
European Edition
2019 || Hardcover || Kevin Keller e.a. || Pearson
The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds: * A structure designed specifically to fit the way the course is taught in Europe. * Fresh European examples which make students feel at home.
* The inclusion of the work of prominent European academics...
Data Mining for Business Analytics
Concepts, Techniques and Applications in Python
2019 || Hardcover || Galit Shmueli e.a. || Wiley
Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python presents an applied approach to data mining concepts and methods, using Python software for illustration Readers will learn how to implement a variety of popular data mining algorithms in Python (a free and open-source software) to tackle business problems and opportunities. This is the sixth version of this successful text, and the first using Python. It covers both statistical and machine learning algorithm...
Ashcraft's Pediatric Surgery / 7th edition
2019 || Hardcover || George W. Holcomb e.a. || Elsevier
Known for its readability, portability, and global perspectives, Holcomb and Ashcraft's Pediatric Surgery remains the most comprehensive, up-to-date, single-volume text in its field. As technology and techniques continue to evolve, the 7th Edition provides state-of-the-art coverage-both in print and on video-of the full range of general surgical and urological problems in infants, children, and adolescents, equipping you to achieve optimal outcomes for every patient. Provides authoritative, p...
Updated Version of The Practice of Statistics for the APA Course (Student Edition)
2019 || Hardcover || Daren Starnes e.a. || Macmillan
Utilizing technology and extensive support for student success.
The Practice of Statistics is the most trusted program for AP® Statistics because it provides teachers and students with everything they need to be successful in the statistics course and on the AP® Exam. With the expert authorship of high school AP® Statistics veterans, Daren Starnes and Josh Tabor and their supporting team of AP® teacher/leaders, The UPDATED Practice of Statistics, Sixth edition features a revised organiza...
Analysis and Design of Machine Elements
2019 || Hardcover || Wei Jiang || Wiley
Incorporating Chinese, European, and International standards and units of measurement, this book presents a classic subject in an up-to-date manner with a strong emphasis on failure analysis and prevention-based machine element design. It presents concepts, principles, data, analyses, procedures, and decision-making techniques necessary to design safe, efficient, and workable machine elements. Design-centric and focused, the book will help students develop the ability to conceptualize designs...
Artificial Intelligence in Practice / 1st edition
How 50 Successful Companies Used AI and Machine Learning to Solve Problems
2019 || Hardcover || Bernard Marr e.a. || Wiley
Cyber-solutions to real-world business problems
Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Ar...
What Went Wrong? / 6th edition
Case Histories of Process Plant Disasters and How They Could Have Been Avoided
2019 || Hardcover || Trevor Kletz e.a. || Elsevier
What Went Wrong? 6th Edition provides a complete analysis of the design, operational, and management causes of process plant accidents and disasters. Co-author Paul Amyotte has built on Trevor Kletz's legacy by incorporating questions and personal exercises at the end of each major book section. Case histories illustrate what went wrong and why it went wrong, and then guide readers in how to avoid similar tragedies and learn without having to experience the loss incurred by others.
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