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Studieboeken (314)
The Influence of Values on Consumer Behaviour
The value compass
2018 || Paperback || Erik Kostelijk || Taylor & Francis
Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in marketing theory.
The Influence of Values on Consumer Behaviour aims to bridge the gap between the conceptual progress of values in psychology, and the current practice in marketing and branding literat...
In Other Words / 3rd edition
A Coursebook on Translation
2018 || Paperback || Mona Baker || Taylor & Francis
In Other Words has been the definitive coursebook for students studying translation for nearly three decades. Assuming no knowledge of foreign languages, it offers a practical guide based on extensive research in areas as varied as lexis, grammar, pragmatics, semiotics and ethics. It thus provides a solid basis for training a new generation of well-informed, critical students of translation.
Drawing on linguistic theory and social semiotics, the third edition of this best-selling text guides ...
International Organizations / 6th edition
Perspectives on Global Governance
2018 || Paperback || Kelly-Kate S. Pease || Taylor & Francis
Drawing on mainstream and critical theoretical approaches, International Organizations offers a comprehensive examination of international organizations' political and structural role in world politics. This text details the types and activities of international organizations and provides students with the conceptual tools needed to evaluate their effectiveness. Surveying key issue areas from international and human security to trade and the environment, International Organizations looks at p...
Theorizing Digital Cultures
2018 || Paperback || Grant David Bollmer || SAGE
Explaining how digital media affect identities, bodies, social relations, artistic practices and the environment, this book helps students understand the key theoretical approaches in the field.