This thorough revision of Babbie's standard-setting text presents a succinct, straightforward introduction to the field of research methods as practiced by social scientists. Contemporary examples, such as terrorism, Alzheimer's disease, anti-gay prejudice and education, and the legalization of marijuana, introduce you to the "how-tos" and "whys" of social research methods. With new data, new coverage of online research and other timely topics, and Learning Objectives for each chapter that he...

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.

Experiential marketing, the use of live, f...

Public administration ensures the development and delivery of the essential public services required for sustaining modern civilization. Covering areas from public safety and social welfare to transportation and education, the services provided through the public sector are inextricably part of our daily lives. However, mandatory budgetary cuts in recent years have caused public administrators to radically re-think how they govern in the modern age.

In this Very Short Introduction Stella Theo...

How much faith should we place in what scientists tell us? Is it possible for scientific knowledge to be fully 'objective'? What, really, can be defined as science? In the second edition of this Very Short Introduction, Samir Okasha explores the main themes and theories of contemporary philosophy of science, and investigates fascinating, challenging questions such as these. Starting at the very beginning, with a concise overview of the history of science, Okasha examines the nature of fundame...

Since the election of Scott Walker, Wisconsin has been seen as ground zero for debates about the appropriate role of government in the wake of the Great Recession. In a time of rising inequality, Walker not only survived a bitterly contested recall that brought thousands of protesters to Capitol Square, he was subsequently reelected. How could this happen? How is it that the very people who stand to benefit from strong government services not only vote against the candidates who support those...

The Auditory System and Human Sound-Localization Behavior provides a comprehensive account of the full action-perception cycle underlying spatial hearing. It highlights the interesting properties of the auditory system, such as its organization in azimuth and elevation coordinates. Readers will appreciate that sound localization is inherently a neuro-computational process (it needs to process on implicit and independent acoustic cues).

The localization problem of which sound location gave ris...

Provides a clear explanation of the science as well as the practical and clinical aspects of infection prevention and control; giving students a more robust knowledge base to better prepare them for taking on future leadership roles in this area.

Haskell is a purely functional language that allows programmers to rapidly develop clear, concise, and correct software. The language has grown in popularity in recent years, both in teaching and in industry. This book is based on the author's experience of teaching Haskell for more than twenty years.

All concepts are explained from first principles and no programming experience is required, making this book accessible to a broad spectrum of readers. While Part I focuses on basic concepts, Pa...

Now in its 4th Edition, this bestselling volume in the popular Requisites series, by Drs. Rohini Nadgir and David M. Yousem, thoroughly covers the extensive field of neuroradiology in an efficient and practical manner.

Ideal for both clinical practice and ABR exam study, it presents everything you need to know about diagnostic imaging of the most commonly encountered neurological conditions. The authors address the conceptual, technical, and interpretive core knowledge needed for imaging the ...

Fully updated and carefully revised, this new 2nd edition of History by Numbers stands alone as the only textbook on quantitative methods suitable for students of history. Even the numerically challenged will find inspiration. Taking a problem-solving approach and using authentic historical data, it describes each method in turn, including its origin, purpose, usefulness and associated pitfalls.

The problems are developed gradually and with narrative skill, allowing readers to experience the ...