Written by celebrated scholar Joseph Nye and new co-author David Welch, Understanding Global Conflict and Cooperation is a concise and penetrating introduction to world politics in an era of complex interdependence. This text employs lessons from theory and history to examine conflict and cooperating among global actors and thus to provide readers with a durable analytical framework. From twentieth and twenty-first century wars to global finance and global governance, Understanding Global Con...

For Database Systems and Database Design and Application courses offered at the junior, senior and graduate levels in Computer Science departments. Written by well-known computer scientists, this introduction to database systems offers a comprehensive approach, focusing on database design, database use, and implementation of database applications and database management systems. The first half of the book provides in-depth coverage of databases from the point of view of the database designer,...

The world is a better place than it used to be. People are healthier, wealthier, and live longer. Yet the escapes from destitution by so many has left gaping inequalities between people and nations.

In The Great Escape, Angus Deaton--one of the foremost experts on economic development and on poverty--tells the remarkable story of how, beginning 250 years ago, some parts of the world experienced sustained progress, opening up gaps and setting the stage for today's disproportionately unequal wo...

Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide ...

For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors' years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success.

With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and sta...

The Nobel Prize-winner Doris Lessing's first novel is a taut and tragic portrayal of a crumbling marriage, set in South Africa during the years of Arpartheid. Set in Rhodesia, `The Grass is Singing' tells the story of Dick Turner, a failed white farmer and his wife, Mary, a town girl who hates the bush and viciously abuses the black South Africans who work on their farm. But after many years, trapped by poverty, sapped by the heat of their tiny house, the lonely and frightened Mary turns to M...

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.

How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work.

Updated new edition of Ralph Kimball's groundbreaking book on dimensional modeling for data warehousing and business intelligence! The first edition of Ralph Kimball's The Data Warehouse Toolkit introduced the industry to dimensional modeling, and now his books are considered the most authoritative guides in this space. This new third edition is a complete library of updated dimensional modeling techniques, the most comprehensive collection ever. It covers new and enhanced star schema dimensi...

For Student Success and Career Development, or Critical Thinking courses. Written by two of the leading experts in the field, this book's approach to critical thinking is as a process for taking charge of and responsibility for one's thinking. Based in theory developed over the last 30 years, it focuses on an integrated, comprehensive concept of critical thinking that is both substantive and practical; it fosters the development of basic intellectual skills students need to think through cont...