In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book "The Experience Economy" is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not.

In fact, the idea of staging experiences to leave a memorable and lucrative impression is now more...

Technical English is a multi level English course which is ideal for students in vocational education or training at work. Its syllabus covers the core language that students need to be successful in all fields of technical and industrial work.

Marine renewable energy is a significant resource for generating electricity, and if some conversion technologies have already reached a certain level of maturity, others are emerging. The originality of this multidisciplinary book is to offer a broad spectrum of knowledge from academic and industry experts of various origins. It deals with general aspects such as the specificities and constraints of the marine environment, the concepts of hydrodynamics and ocean engineering, as well as the i...

Assuming no prior knowledge of biology and building upon previous editions, Biological Psychology third edition uses everyday experiences to explain complex concepts in an interesting and highly accessible way. This is complemented by a range of inventive pedagogical features and extensive full-colour illustrations to stimulate interest and help students to develop and test their understanding. Online resources accompanying the text can be found at www.pearsoned.co.uk/toates These include vid...

The leading introduction to computer algorithms in use today, including fifty algorithms every programmer should know Princeton Computer Science professors, Robert Sedgewick and Kevin Wayne, survey the most important computer algorithms in use and of interest to anyone working in science, mathematics, and engineering, and those who use computation in the liberal arts. They provide a full treatment of data structures and algorithms for key areas that enable you to confidently implement, debug,...

The path to your professional success starts with a critical look in the mirror. If you read nothing else on managing yourself, read these 10 articles (plus the bonus article "How Will You Measure Your Life?" by Clayton M. Christensen).

We've combed through hundreds of Harvard Business Review articles to select the most important ones to help you maximize yourself. HBR's 10 Must Reads on Managing Yourself will inspire you to: Stay engaged throughout your 50+-year work life Tap into your deepe...

Organization happens in the act of working with others to accomplish a desired future state. It can happen through intentionally designed activity, spontaneous improvisation, or some combination of the two, but it always requires coordinated effort. This Very Short Introduction provides a lively and thought provoking introduction to the topic.

The legendary enchantment of Rip Van Winkle in the Kaatskill Mountains; the gruesome end of Ichabod Crane, who met the headless horseman of Sleepy Hollow; the spectre bridegroom who turned out to be happily substantial; the pride of an English village and the come-uppance of the over-zealous Mountjoy - these witty, perceptive and captivating tales range from fantasy to romance.

Tristes Tropiques begins with the line 'I hate travelling and explorers', yet during his life Claude Levi-Strauss travelled from wartime France to the Amazon basin and the dense upland jungles of Brazil, where he found 'human society reduced to its most basic expression'. His account of the people he encountered changed the field of anthropology, transforming Western notions of 'primitive' man. Tristes Tropiques is a major work of art as well as of scholarship.

It is a memoir of exquisite bea...

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who've watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.

Sinek starts with a fundamental question: ...