This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For consumer behavior courses.

Beyond consumer behavior: How buying habits shape identityA #1 best-selling text for consumer behavior courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how ha...

This title is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in business,economics, and financial engineering and mathematics.

The definitive guide to the derivatives market, updated with contemporary examples and discussions Known as 'the bible' to business and economics professionals and a consistentbest-seller, Options, Futures, and O...

Acquire the 21st-century skills to succeed in A&P with a leading text in the field. Human Anatomy & Physiology, 12th edition by best-selling authors Elaine Marieb and Katja Hoehn is one of the leading texts in the field, aimed not only to support your learning every step of the way but also to motivate and inspire you as a future scientist in the field. An ideal learning resource both for novice and expert students, this text will equip you with the most up to date, 21st-century skills to suc...

For introductory business courses. A focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses - and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today.

The 13th Edition includes new real-world examples ...

A personal code for bringing up happy, confident children.

Some parents make it look easy. They always seem to know the right things to do and say, however tricky the situation. They have a seemingly instinctive ability to raise happy, confident, and well-balanced children.

Is there something these parents know that the rest of don't? Is it something we could all learn? The answer is a resounding yes. They know the Rules of parenting. The Rules of Parenting are the golden principles that will...

Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of artificial intelligence, data science and analytics, designed to prepare you for a managerial role. The text's vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units. With coverage of many data science/AI applications, you'll explore tools, then learn from various organizations' exper...

Logistics Management is designed for use on its own or with the Market Leader series. Ideal for students who need the language of more specialised areas of business English, the book focuses on the reading skills and vocabulary development required for logistics management. Logistics Management includes: * authentic reading texts from the Financial Times and other sources * a glossary of specialised language * two 'Check Tests' designed to help assess progress

This book aims to equip those in, or entering business to assess the opportunities, limitations and major issues surrounding modern business information systems and to appreciate the way that information systems can aid the realization of business objectives. This book provides students with: good technical coverage, accessible coverage for both business students and computing students, interesting case studies, including a running case throughout the systems development chapters, showing rea...