Understand the next level of marketing. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, in...

Dit product bestaat uit een boek inclusief website met hierop o.a. het online boek.

Doing Research is a clear introduction to the methods and techniques required for research. It answers questions like: what does ‘doing research’ actually mean, how do you design a research project, what steps do you have to take, how do you collect data and what are the pitfalls?

Doing Research sheds light on the complicated process of research. It teaches you research skills one step at a time. It discus...

Met het libro de ejercicios kunnen de cursisten het geleerde zelfstandig thuis of in de les oefenen. Ook wordt er in elke unidad aandacht besteed aan de uitspraak van het Spaans.

Het libro de ejercicios van deel 1 bevat ook vijf Etapas, Etapa 2 en 5 zijn voorbeelden van examens op niveau A1 en niveau A2.

Achter in het libro de ejercicios staan de transcripties van de luisterteksten, de oplossingen bij de oefeningen en een Tabla de recursos met idioom voor zakelijke gesprekken.

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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powe...

Concise Guide to APA Style, Seventh Edition is the official APA Style resource for students. Designed specifically for undergraduate writing, this easy-to-use pocket guide is adapted from the seventh edition of the Publication Manual of the American Psychological Association. It provides complete guidance for new writers on effective, clear, and inclusive scholarly communication and the essentials of formatting papers and other course assignments.

New to This Edition: full color throughoutcon...

Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-...

Oxford English Grammar Course Intermediate is a revision and expansion of the highly successful How English Works.

Organisation and Management – An International Approach is an interactive and hands-on introduction to the field. The theory behind management and organisation is accessibly explained by renowned authors Jos Marcus and Nick van Dam using many practical examples.

This fully renewed edition has been expanded with six new chapters on digital business transformation, internationalisation, corporate social responsibility, the future of work, human resource management, and culture. In addition, t...

- An accessible introduction to international business law and European law;

- offers an understanding of potential legal problems in international business;

- comes with a variety of additional study materials available online.

A Basic Guide to International Business Law aims to give students an understanding as well as practical knowledge of legal problems arising in the area of international business, and to equip them with the skills needed to prevent and tackle these problems.

All chapte...

Eentalige NT2-methode voor klassikaal gebruik met informatie over Nederland en Vlaanderen oefeningen in tweetallen veel leesteksten

Dit werkboek voor zelfstandig gebruik is een aanvulling op het tekstboek. Het werkboek bevat toetsen. Leerlijn De leerlijn Taal vitaal – nieuw / Taal totaal nieuw bestaat uit een tekstboek en een werkboek voor beginners (0 > A2) en uit een tekstboek en een werkboek voor gevorderden (A2 > B1).