Reach New Heights with the Best AP® Economics Textbook

AP® Economics courses are challenging. Written specifically for AP® students and teachers by AP® Econ experts Margaret Ray and David Anderson, Krugman’s Economics for the AP® Course, 4th Edition provides all the support you need to reach the summit and to succeed on the exams. Meticulously revised to mirror the Course Framework, this textbook features 6 Macroeconomics units and 6 Microeconomics units, each organized to cover the to...

This Handbook was the first APM Body of Knowledge Approved title for the Association for Project Management. Over the course of five editions, Gower Handbook of Project Management has become the definitive desk reference for project management practitioners. The Handbook gives an introduction to, and overview of, the essential knowledge required for managing projects.

The team of expert contributors, selected to introduce the reader to the knowledge and skills required to manage projects, inc...

This new student textbook using a wide range of learning features covers essential skills such as creative and critical thinking, communication and cooperation as well as data-driven decision-making for businesses and societies at large, as they encounter problems, identify opportunities and seek solutions during complex and turbulent times.

This second edition handbook provides a retrospective and prospective overview of the state of knowledge on leadership as a multidisciplinary field, and utilises an innovative structure to create synergies between different leadership schools.

Exploring Internal Communication has long been the go-to publication for internal communication, public relations and human resources practitioners who want their practice to be grounded in research and guided by evidence-based advice. The new fourth edition has been comprehensively updated throughout to reflect the latest thinking in internal communication. Notably, the use of social media within organisations is explored in depth in recognition of the increasing integration of digital platf...

The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds: * A structure designed specifically to fit the way the course is taught in Europe. * Fresh European examples which make students feel at home.

* The inclusion of the work of prominent European academics...

This new edition builds on the success of the first edition. It has been enhanced to embrace new topics including Due Dilgence, EHS Auditing, Process Safety, Auditing, and a chapter summarizing auditing with the relevant ISO standards. The rest of the book has been updated to fit with the guidance and requirements set out with the changes in the ISO standards.

The goal of this book remains the same, to provide a "down to earth" guidance for managers and specialists in organizations who are co...

Under the current multilateral trading system, most business entities have turned their attention away from focusing exclusively on their domestic market to the management of international business transactions on the global market. Around the world, this trend has increased the demand for education and training on the principles of international trade and, more practically, the administration of international business transactions. This book aims to give upper-level undergraduates and gradua...

We'll remember 2020 as the year that brought the need for effectively and efficiently connecting people into sharp focus. Companies around the world are rapidly changing their in-person event strategies and shifting to virtual or hybrid events. Clearly, the necessity for online meetings and events has never been greater. Transitioning to Virtual and Hybrid Events is a comprehensive roadmap to going virtual, helping you give your online audience a unique and compelling experience. This practic...

Provides the management system for companies to invest in the long term - in customers, in employees, in product development, and in systems - rather than managing the bottom line to pump up short-term earnings. This title attempts to change the way you measure and manage your business.