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Studieboeken (82)
The Five Dysfunctions of a Team
A Leadership Fable
2002 || Hardcover || Patrick Lencioni || John Wiley and Sons Ltd
In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams. Kathryn Petersen, Decision Tech's CEO, faces the ultimate leadership crisis: Uniting a team in such disarray that it threatens to bring down ...
Dream First, Details Later
How to Quit Overthinking and Make It Happen!
2021 || Hardcover || Ellen Bennett || Random House
"Ellen Bennett is the platonic form of a go-getter who inspires go-getter after go-getter to become a better go-getter." Zooey Deschanel, actor and musician
You'll never know where to start…until you start. This gutsy guidebook will help anyone who's procrastinating on a goal, career change, or business idea stop the obsessive worrying and leap into action.
As a 24-year-old line cook, Ellen Marie Bennett couldn't stand the kitchen staff's poorly designed, cheaply made aprons. So when her he...
Unreasonable Hospitality
The Remarkable Power of Giving People More Than They Expect
2022 || Hardcover || Will Guidara || Bantam Doubleday Dell Publishing Group Inc
Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.
Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.
How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room and memo...
They Ask, You Answer / 2nd edtion
A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
2019 || Hardcover || Marcus Sheridan || John Wiley and Sons Ltd
The Simple Marketing Strategy to Attract Buyers in the Digital Era Today's consumers live in a digital world, with access to all the information they need to make a purchasing decision at their fingertips. To influence the behavior of your buyers, you need to be an authority who can address every question, concern, or fear they may have. You do this by setting aside the "old school" marketing and sales playbooks of yesteryear and embracing the role of a teacher, creating content that provides...
Made to Serve / 1st edition
How Manufacturers can Compete Through Servitization and Product Service Systems
2021 || Hardcover || Timothy Baines e.a. || John Wiley and Sons Ltd || met inkijkexemplaar
A comprehensive, practical introduction to one of the most important new trends in manufacturing, globally
Consumer Neuroscience
2017 || Hardcover || Moran Cerf e.a. || MIT Press
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neur...
Location-Based Services
Fundamentals and Operation
2005 || Hardcover || Axel Kupper || John Wiley and Sons Ltd
Location-based Services (LBSs) are mobile services for providing information that has been created, compiled, selected or filtered under consideration of the users' current locations or those of other persons or mobile devices. Typical examples are restaurant finders, buddy trackers, navigation services or applications in the areas of mobile marketing and mobile gaming. The attractiveness of LBSs is due to the fact that users are not required to enter location information manually but are aut...
Transportation / 9th edition
A Global Supply Chain Perspective
2018 || Hardcover || Novack e.a. || Cengage Learning
TRANSPORTATION: A SUPPLY CHAIN PERSPECTIVE, 9E equips you with a solid understanding of what is arguably the most critical and complex component of global supply chains. You learn the fundamental role and importance of transportation in companies and society as you study the complex environment of transportation service. The authors provide an overview of the operating and service characteristics, cost structure, and challenges providers of transportation face. This edition highlights critica...
Flawless Consulting / 4th edition
A Guide to Getting Your Exper tise Used
2023 || Hardcover || Block || John Wiley and Sons Ltd
In the newly revised Fourth Edition of Flawless Consulting: A Guide to Getting Your Expertise Used, prolific author and renowned consultant Peter Block delivers the latest version of his bestselling book. He offers an intuitive and insightful distillation of research and over fifty years of firsthand experience, walking you through the skills, tools, and behaviors you'll need to employ to find success in the wide world of consulting. The book is a deep and contemporary discussion of what you ...
Designing for Growth
A Design Thinking Tool Kit for Managers
2016 || Hardcover || Jeanne Liedtka e.a. || Columbia University Press
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant product...