Knowing the industry-standard animation and interactivity tool Adobe Animate CC (previously known as "Flash Professional") can help you get a foothold in the exciting web design and mobile app-development world. Learn Animate CC by building cool creative projects that will teach you how to: Design and animate vector artwork Compose an animated greeting card using HTML5 Build a promotional video with text and images animated in 3D Construct a working digital clock using ActionScript Design and...

Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have internati...

Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users ca...

For courses in Optics A Contemporary Approach to Optics with Practical Applications and New Focused PedagogyHecht Optics balances theory and instrumentation and provides students with the necessary classical background through a lively and clear narrative. Optics, Fifth Edition is distinguished by three core imperatives: up-to-date content in line with the ever-evolving technological advances in the Optics field; a modern approach to discourse including studies on photons, phasors, and theory...

Mandarin, Guoyu or Putonghua? "Chinese" is a language known by many names, and China is a country home to many languages. Since the turn of the century linguists and politicians have been on a mission to create a common language for China. From the radical intellectuals of the May Fourth Movement, to leaders such as Chiang Kai-shek, and Mao Zedong, all fought to push the boundaries of language reform. Now, internet users take the Chinese language in new and unpredictable directions. David Mos...

Entrepreneurs and leaders face big questions every day: What's the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?Now there's a sure-fire way to answer these important questions: the sprint.

Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden...

'It is only a bruise'. A carefree Russian official has what seems to be a trivial accident... One of 46 new books in the bestselling Little Black Classics series, to celebrate the first ever Penguin Classic in 1946. Each book gives readers a taste of the Classics' huge range and diversity, with works from around the world and across the centuries - including fables, decadence, heartbreak, tall tales, satire, ghosts, battles and elephants.

Develop the next killer Android App using Java programming! Android is everywhere! It runs more than half the smartphones in the U.S.-and Java makes it go. If you want to cash in on its popularity by learning to build Android apps with Java, all the easy-to-follow guidance you need to get started is at your fingertips. Inside, you'll learn the basics of Java and grasp how it works with Android; then, you'll go on to create your first real, working application.

How cool is that? The demand for...

In Hacking Leadership, award-winning school administrators Joe Sanfelippo and Tony Sinanis demonstrate how to increase learning by leaving the office and engaging directly with all teachers and learners. They identify 10 problems with school leadership and provide dynamic, right-now solutions. During this exciting journey toward change, you learn how to: Transform yourself from leader to Lead Learner; Amplify individual staff needs while maintaining a collaborative vision; Employ unique strat...

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