Packed with learning features, this book helps you get your psychology research off the ground, confidently collect and analyse qualitative data, and write up your project or dissertation.

An accessible, humorous, and highly illustrated guide to how the brain’s structures and functions determine how the mind works, this is essential reading for undergraduate psychology students.

Personality: Theories and Applications by Eric Shiraev presents a comprehensive and engaging exploration of the interdisciplinary and cross-cultural study of personality. The new Second Edition incorporates the latest findings from the fields of behavioral economics and neuroscience while offering expanded coverage of contemporary issues.