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Studieboeken (54)
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The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
2020 || Paperback || Rob Fitzpatrick || CreateSpace
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and...
![](https://s.studiebijdehand.nl/productfiles-resized/9780367183530_p_75_107.jpg)
Information Systems / 2nd edition
What Every Business Student Needs to Know
2020 || Paperback || Efrem G. Mallach || Taylor & Francis
Most information systems textbooks overwhelm business students with overly technical information they may not need in their careers. This textbook takes a new approach to the required information systems course for business majors. For each topic covered, the text highlights key "Take-Aways" that alert students to material they will need to remember during their careers.
Sections titled "Where You Fit In" and "Why This Chapter Matters" explain how the topics being covered will impact students...
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The Routledge Handbook of Hotel Chain Management / 1st edition
2020 || Paperback || Maya Ivanova e.a. || Taylor & Francis
Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage ...
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Managing Events
Real Challenges, Real Outcomes
2020 || Paperback || Liz Quick || SAGE
Combining the practical and academic aspects of event management this text presents an industry perspective, with real-life event examples and contemporary and relevant case studies.