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Selling and Sales Management / 11th Edition
2019 || Paperback || David Jobber e.a. || Pearson || ook als eBook
Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors.
The book continues to place emphasis on global aspects of ...
Global Marketing Management / 8th International Edition
2013 || Paperback || Warren J. Keegan e.a. || Pearson
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.
Brilliant Workplace Skills for Students & Graduates
How to Hit the Ground Running from Your First Day on the Job
2011 || Paperback || Bill Kirton || Pearson
This title is split into three parts. The first part deals with the basics of meeting and greeting communications, the second looks at problem solving and verbal communications. Finally part three deals with team work, and managing your boss, your customers and yourself.
Human Resource Management / 11th edition
2021 || Paperback || Derek Torrington e.a. || Pearson || ook als eBook
Human Resource Management, 11th Edition, by Torrington, Hall, Taylor and Atkinson is praised for its comprehensive scope of topics, coverage of important HRM issues and succinctness. It is a great introduction to human resources for students pursuing undergraduate business and management courses, as well as those on CIPD accredited courses. Human resource management helps those aspiring to or working in HR or management roles.
The eleventh edition has been thoroughly updated with the economic...