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Studieboeken (127)
Management: An Introduction / 8th edition
Using practice and theory to develop skill
2019 || Paperback || David Boddy || Pearson || ook als eBook
Enable critical thinking for enhanced employability outcomes Management: Using Practice and Theory to Develop Skills, 8th Edition, by David Boddy is a market-leading text which today's students and tomorrow's managers need to read. For 20 years this text has introduced managers and students to the theory and practice of this broad discipline. A comprehensive introduction to the themes and functions of management, this book is an accessible and academically rigorous guide through the field.
No...
Corporate Finance: The Core / 5th edition
2022 || Paperback || Jonathan Berk e.a. || Pearson
For MBA/graduate students taking a course in corporate finance.
An emphasis on modern theory blended with practice elevates students’ financial decision making
Using the valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo have set the new canon for corporate finance textbooks. Corporate Finance: The Core, 5th Edition blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager. St...
Marketing: Real People, Real Choices / 11th Global Edition
2022 || Paperback || Michael Solomon e.a. || Pearson
Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For undergraduate courses in the principlesof marketing. Companies donGÇÖt make decisions.People do.
Marketing: Real People, RealChoices is the only text to introducemarketing from the perspective of real people, who make real marketingdecisions, at leading companies every day. Timely a...
Essentials of MIS / 15th edition
2023 || Paperback || Kenneth Laudon e.a. || Pearson
Essentials of MIS provides you with an in-depth look at how businesses today use IT and systems to achieve their goals. Current, real-world cases illustrate companies identifying and solving key business challenges using IS and technologies. The text's hands-on approach is designed to help you develop digital business skills and prepare you for a successful career in the MIS industry.
The 15th Edition features 4 all new cases per chapter and integrates new examples of today's companies using ...
Experiencing MIS / 8th Global edition
2021 || Paperback || David Kroenke e.a. || Pearson || ook als eBook
For undergraduate Introductory Management Information Systems courses. Help students understand the ways information systems are transforming businessAs technology continues to change the way organizations do business, knowledge of MIS is critical. Experiencing MIS illustrates how organizations use information systems to solve business problems every day.
This modular text uses illustrative cases, exercises, projects, and other aids to ensure students connect concepts to everyday life by maki...
Corporate Financial Management
2019 || Paperback || Glen Arnold e.a. || Pearson
Explore how finance theory works in practice with Corporate Financial Management, 6th edition. Find out how financial decisions are made within a firm, how projects are appraised to make investment decisions, how to evaluate risk and return, where to raise finance from and how, ultimately, to create value.
Need extra support? Join over 10 million students benefiting from Pearson MyLabs.
This title is supported by MyLab Finance, an online homework and tutorial system which can be used by stude...
Foundations of Finance / 10th Global Edition
The Logic and Practice of Financial Management
2021 || Paperback || Arthur Keown e.a. || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate corporate finance courses.
The five key principles for the foundations of financeFoundations of Finance retains its foundational approach to the key concepts of finance, bolstered by real-world vignettes, cases, and problem exercises. Utilizing five principles, which are...
Exploring Public Relations and Management Communication / 5th edition
2020 || Paperback || Ralph Tench e.a. || Pearson || ook als eBook
Develop a clear understanding of the concepts and best practices in public relations
Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications, this book offers a critical analysis with updated case studies, exercises and discussion questions that provide students with a holistic subject understanding. It also engages students with the thought processes behind some of th...
Operations Management: Sustainability and Supply Chain Management / 14th Global Edition
2023 || Paperback || Jay Heizer e.a. || Pearson
Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a practical and application-oriented manner. Through detailed behind-the-scenes perspectives on the production of goods and services-from music concerts to e-commerce package delivery, manufacturing an aircraft to 3D printed stakes-this text offers an inside view that helps students gain a true understanding of how operations work within an organization. This 14th Edit...
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Marketing Management / 16th edition
2021 || Paperback || Philip Kotler e.a. || Pearson
Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focusing on the role, issues, and decisions t...