Since it was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it's one of the best loved and most recommended books on the subject. It's a core foundational book that every Web designer must internalise to make their designs truly effective.

In this substantially revised edition, Steve return...

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powe...

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...

The gold standard in analytical chemistry, Dan Harris' Quantitative Chemical Analysis provides a sound physical understanding of the principles of analytical chemistry and their applications in the disciplines. Dan Harris presents the subject in a rigorous, readable and interesting manner, lucid enough for non-chemistry majors but containing the depth required by advanced undergraduates. For the first time since the book was published in 1978, Harris has worked with a new contributing author,...

With its acclaimed author team, cutting-edge content, emphasis on medical relevance, and coverage based on key experiments, Molecular Cell Biology has justly earned an impeccable reputation as an exciting and authoritative textbook. Avoiding an encyclopedic approach, the book grounds its coverage in the experiments that define our understanding of cell biology, engaging students with the exciting breakthroughs that define the field's history and point to its future. The authors, all world-cla...

The new 4th edition of Seborg’s Process Dynamics and Control provides full topical coverage for process control courses in the chemical engineering curriculum, emphasizing how process control and its related fields of process modeling and optimization are essential to the development of high-value products. A principal objective of this new edition is to describe modern techniques for control processes, with an emphasis on complex systems necessary to the development, design, and operation ...

Students are often overwhelmed by the amount of information presented in the introductory financial accounting course, while instructors often want their students to better grasp "the big picture." Fundamentals of Financial Accounting Concepts delivers a unique approach to building accounting skills while maintaining a more traditional use of debits and credits. Through this method, the authors drive students' curiosity and inspire them to ask the "why" questions that get at the heart of how ...

A Practical Guide to Designing for the Web aims to teach you techniques for designing your website using the principles of graphic design. Featuring five sections, each covering a core aspect of graphic design: Getting Started, Research, Typography, Colour, and Layout. Learn solid graphic design theory that you can simply apply to your designs, making the difference from a good design to a great one.

Aula internacional Plus

Het meest gebruikte studieboek Spaans ter wereld volledig herzien zodat het nu nog meer compleet en flexibel inzetbaar is.

Aula internacional Plus biedt je:

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Meer oefeningen.

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Meer aandacht voor de woordenschat.

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Een herziene en uitgebreide grammatica

een nog interactievere ervaring

The objective of this book is to assist readers to improve their communication skills in the Korean language. The format of the textbook and the workbook allows the learner to select and focus on any of the four language skills (speaking, listening, reading, and writing). These skills are connected by a common learning objective in each lesson, enabling the student to build on each through new situations and repetition.

The students learn specific language functions through meaningful practic...