A foundational introduction to the field with the latest in geographic technologies.

Introduction to Geospatial Technologies demonstrates the wide range of geographic technologies available to and used by geographers today. Each chapter contains an introduction to the key concepts and a lab activity, so that in addition to gaining a basic foundation of knowledge, students also obtain hands-on experience with the relevant software.

Sta je voor een ingewikkelde transitieopgave? En wil je die het hoofd bieden in een living lab, samen met andere stakeholders? Na onze praktische uitgave Innoveren met labs, hoe doe je dat? biedt Innoveren met labs 2.0 een bredere visie op werken in living labs.

In dit boek lees je welke belangrijke factoren de lab cultuur beïnvloeden én hoe je de bijkomende valkuilen kunt vermijden. Onderweg kom je vier aansprekende praktijkcases tegen, vijf basisregels voor een succesvol living lab en dri...

The concise, easy-to-understand Neurology for the Speech-Language Pathologist, 7th Edition provides you with a practical guide for the study and understanding of neurology as it relates to human communication and the study of speech-language pathology (SLP). Correlated with clinical syndromes and diseases seen in SLP, it gives you a solid understanding of the nervous system, including development of the nervous system, organization of the brain, protective mechanisms, descending motor and asc...

Pharmacognosy, the science of nature-derived drugs, pharmaceuticals, and poisons, played a crucial role in the development of modern medicine, and now has an equally important place in healthcare all over the world. This wide scope ranges from traditional medicine systems and herbal and nutritional therapies, the preparation and use of highly standardised and clinically tested herbal medicines, to the production of potent drugs used only in a purified form. Natural sources mainly focus on pla...

Rang and Dale's Pharmacology is internationally acknowledged as the core textbook for students of pharmacology, and has provided accessible, up-to-date information on drugs and their mechanism of action for more than 30 years. Now in its tenth edition, it has been updated to include important new drugs such as gene therapies, personalised medicines and the new wave of RNA drugs. However it has not lost any of the elements that have contributed to its popularity, such as color coding and illus...

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. It provides a dive-in-anywhere book that offers practical advice and topical examples.

Structured around the author's tried-and-tested New Venture Creation framework, this textbook encourages practical learning, enabling you to launch and develop your business. Broken down into three phases - Research, Business model development, Launch - the book provides a systematic approach which tells you everything you need to know and, most importantly, everything you need to do, to start a new venture. You will learn how organisations and entrepreneurs address issues via real life case ...

The landmark tenth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience. - How Dr.

Martens have been engaging consumers for more than half a century. - McDonald's pla...

Sprachenunterricht mit didaktischen Elementen aus Literatur und Film stärkt die Lese- und Medienkompetenz der Schüler*innen. Das Buch zeigt Lehrkräften mit und ohne Berufserfahrung, wie sie ihren Sprachenunterricht unter Einbeziehung der fiktionalen Formen Literatur und Film interaktiv und lebendig gestalten und wie sie literarische Kompetenz fördern können.

Der Autor präsentiert praktische Ansätze für den literaturbezogenen Sprachenunterricht und didaktisch aufbereitete Unterrichtsbe...

Inleiding sales behandelt het complete vakgebied. Aan bod komen de volgende onderwerpen: de fases van het salesproces, lead generation, waardeproposities, de salesfunnel, de klantenpiramide en accountmanagement. Extra aandacht is er voor aanbestedingen en netwerken. Inleiding Sales is gericht op beginnende hbo-studenten van opleidingen als Commerciële Economie en Small Business en Retail Management. Daarnaast is het geschikt voor deelnemers van NIMA A Sales.

Deze derde druk is volledig geact...