What do you do when your learners know what to do but still aren't doing it? Training is created with the goal of changing learners' behaviors, but anyone who has created learning experiences knows that there's a big gap between knowing and doing. You can create an engaging learning experience that informs and helps people remember, but often those people go back to their regular world and continue to do things the same way they always have. In the last few decades, the fields of psychology, ...

A thorough insight into the core marketing concepts using real-life examples.

Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.

Understand the core concepts of marketing explained in a real-life context

‘This is an up-to-date, informative and easy to read textbook; essential for new ...

ONE OF THE BBC'S 100 NOVELS THAT SHAPED OUR WORLD WINNER OF THE PULITZER PRIZE AND THE NATIONAL BOOK AWARDIn rural Georgia, sisters Celie and Nettie share the pain and struggle of growing up as African American women. Forced into an abusive marriage, at least Celie can offer Nettie refuge from their violent father in her new home - until Nettie catches the attention of Celie's husband and is forced to leave and forge her own journey. Through a series of letters spanning twenty years, the sist...

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been fully updated to include:* changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams * the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the 'metaverse' and alongside consideration o...

Commerciële calculaties deel 1 | combipakket

Hoe voer je een commercieel traject uit wat aansluit bij de customerjourney? Daarover leer je meer met dit leermiddel van Sarphati | Commercie. De onderwerpen van deel 1 gaan over procenten, promillen en verhoudingen, gemiddelden en afronden, inkopen en bestellen, van consumentenprijs naar brutowinst, van omzet naar nettowinst, verkoopprognose opstellen en het interpreteren van dataoverzichten.

De inhoud van het leerwerkboek gaat uit van de hande...

A deep dive into the internal and external environments in which a business operates today. The Business Environment: A Global Perspective, 9th Edition, by Thompson, Worthington and Britton offers a comprehensive and accessible introduction to how local and international business environments operate. Employing a PESTLE model which is relevant to all industries, this best-selling textbook takes you through contexts, types of organisation and markets, dealing with contemporary issues in socioe...

The ability to demonstrate critical thinking is essential for students who seek to achieve good grades at university but it typically creates a lot of confusion and anxiety. Critical Thinking Skills provides an easy to follow, step by step guide to developing analytical reasoning skills and applying them to tasks such as reading, note-making and writing. A complex subject is broken down into easy to understand blocks, with clear explanations, good examples, and plenty of activities to develop...

Organizational Behavior: A Skill-Building Approach examines how individual characteristics, group dynamics, and organizational factors affect performance, motivation, and job satisfaction, providing students with a holistic understanding of OB. Packed with critical thinking opportunities, experiential exercises, and real-world case studies, Organizational Behavior provides students with a fun, hands-on introduction to the fascinating world of OB.

This concise book contains all you'll ever need to know about perspective drawing. In twenty masterfully organized chapters, from simple to complex, the author explains the basics and not-so-basics of perspective drawing. He includes suggestions on how to make your drawings a lot simpler, drawing methods for observation and space division, a "Remember" section at the end of each chapter in which he summarizes the most important information and principles presented in that chapter, and a "Prob...

With a new chapter on the literature review, this accessible step-by-step guide to using the five major approaches to research design is now in a thoroughly revised second edition. The prior edition's user-friendly features are augmented by a new companion website with worksheets keyed to each chapter. For each approach, the text presents a template for a research proposal and explains how to conceptualize and fill in every section.

Interdisciplinary research examples draw on current events a...