Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...

This book offers a practical guide for policy advisors and their managers, grounded in the author’s extensive experience as a senior policy practitioner in New Zealand’s Westminster-style system of government.

A key message is that effective policy advising is less about cycles, stages and steps, and more about relationships, integrity and communication. Policy making is incremental social problem solving. Policy advising is mostly learned on the job, like an apprenticeship. It starts wit...

Textsorten für Studium und Beruf

Intensivtrainer mit Audio-CD

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Trainiert gezielt den schriftlichen und mündlichen Ausdruck

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Erläutert die Merkmale von Textsorten wie Mitschrift, Projektbericht, Hausarbeit, Präsentation, Referat und Diskussion

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Übt Schritt für Schritt die Erstellung von Texten von der Vorbereitung bis zum fertigen Text

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Enthält zahlreiche Übungen für den Einsatz passender Redemitte und Formulierungen

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Auch unabhängig von Mittelpunkt...

The sports industry provides a seemingly endless set of examples from every area of microeconomics, giving students the opportunity to study economics in a context that holds their interest. Thoroughly updated to reflect the current landscape, introducing core economic concepts and theories, and applies them to US and international sports.

Edited by Catherine Barnard and Steve Peers, European Union Law draws together a range of perspectives from experienced academics, teachers and practitioners to provide a comprehensive introduction. Each chapter has been written and updated by an expert in the field to provide students with access to a broad range of ideas while offering a solid foundation in the institutional and substantive law of the EU. Written by experts, designed for students; every chapter ensures a balance of accessib...

Umfassendes Lehrwerk über sämtliche Aspekte der Sedimentologie und der grundlegenden Stratigraphie

Das Buch Sedimentology and Stratigraphy führt in die Thematik ein und gibt den Leserinnen und Lesern Werkzeuge zur Interpretation von Sedimenten und Sedimentgesteinen an die Hand. Dabei werden die Prozesse der Bildung, des Transports und der Ablagerung von Sedimenten behandelt und auf die Entwicklung konzeptioneller Modelle für sämtliche Sedimentumgebungen ? von Wüsten über die Tiefsee un...

Earth’s climate is changing. This book investigates the scientific, environmental, social, political, and economic aspects of climate change. It enables students to reach an informed opinion and encourages active engagement in finding solutions.

It begins with a strong introduction to the scientific factors that drive natural and anthropogenic climate change and expands over three chapters to explore the impact of greenhouse gases on the distribution of solar energy across land, sea, ice, a...

The learning and exercise grammar German as a foreign language contains all important grammar rules and over 500 exercises at levels A1 to B1, presented on clear double pages. The two "Duden professionals" accompany you through the book with helpful explanations and tips - wherever they are needed. This makes the grammar ideal for self-study. Numerous tests and all solutions as well as verb tables and a detailed index for reference make the book a perfect basis for anyone who wants to learn G...

For over 25 years, Neuroscience has been the most comprehensive and clearly written neuroscience textbook on the market. This level of excellence continues in the Seventh Edition, with a balance of animal, human, and clinical studies that discuss the dynamic field of neuroscience from cellular signaling to cognitive function. New learning objectives, and more concise sections make the content even more accessible than before.

Neuroscience provides a bridge between the undergraduate and medica...