Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.

Mapped to the 2018 NMC Standards, this book provides practical guidance, strategies and advice to ease the transition to becoming a registered nurse and ensure students are practice-ready on registration.

Understanding Digital Societies provides a framework for understanding our changing, technologically shaped society and how sociology can help us make sense of it.

This book provides teaching plans for key numeracy topics, aimed at those working with students aged 9-16 in order build the self-esteem of students who need extra help and give them a basic foundation in number.

Long recognized as a leading textbook in this fast-moving field, Emery's Elements of Medical Genetics and Genomics offers current, complete information with a strong basis in practical clinical genetics and genomics for medical school and beyond. The 16th Edition of this award-winning text has been thoroughly updated throughout and includes case-based and multiple-choice questions, end-of-chapter summaries, an extensive glossary, and convenient online access, making it an ideal choice for all...

For courses in Control Theory. Progressively develop students' problem-solving skills through an integrated design and analysis approach to real-world engineering problems Modern Control Systems presents the structure of feedback control theory and provides a sequence of exciting discoveries as students proceed through the text and problems. Written to be equally useful for all engineering disciplines, this text is organised around the concepts of control systems theory in the context of freq...

Marketing: An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from Europe, the Middle East and Asia. How will you learn about marketing?You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring ...

Written by award-winning CQ Researcher journalists, this collection of non-partisan reports offers an in-depth examination of today's most pressing policy issues.