Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years. A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management.

Mor...

Multivariate Analysis for the Behavioral Sciences, Second Edition is designed to show how a variety of statistical methods can be used to analyse data collected by psychologists and other behavioral scientists. Assuming some familiarity with introductory statistics, the book begins by briefly describing a variety of study designs used in the behavioral sciences, and the concept of models for data analysis. The contentious issues of p-values and confidence intervals are also discussed in the i...

Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage ...

Modern Principles means modern content and modern delivery and Tyler Cowen and Alex Tabarrok deliver with a knack for revealing the 'invisible hand' of economics at work and a unique combination of vivid writing, up-to-date relevant examples and unparalleled online resources, perfect for your principles of economics course.

Signature storytelling reveals how economics play out in our world.

When it comes to explaining fundamental economic principles by drawing on current economic issues and events, there is no one more effective than Nobel laureate and New York Times columnist Paul Krugman and co-author, Robin Wells. In this best-selling introductory textbook, Krugman and Wells’ signature storytelling style and uncanny eye for revealing examples will help students understand how economic concepts play out in o...

‘Het Lenormand Legpatronen Werkboek’ is de nieuwe titel waarin bestsellerauteur Fabio Vinago de lezer op een heel eenvoudige wijze kennis laat maken met hedendaagse legmethoden uit de verborgen wereld van de Lenormandkaarten. Dit compleet werkboek is een absolute aanwinst voor iedereen die zich verder wil bekwamen in de mystieke wereld van het kaartleggen. Ben je op zoek naar een begrijpbare handleiding die je hapklare tips en tricks bijbrengt? Een compleet handboek boordevol hedendaagse ...

This updated edition of a best-selling classic shows you how to structure your visuals as carefully as a writer structures a story or composers structure their music. The Visual Story teaches you how to design and control the structure of your production using the basic visual components of space, line, shape, tone, color, movement, and rhythm. You can use these components to effectively convey moods and emotions, create a visual style, and utilize the important relationship between the visua...

The go-to authors for guiding students through the science of psychology.

From its first edition Myers and DeWall's Psychology has found extraordinarily effective ways to involve students with the remarkable research underlying our understanding of human behaviour. But while the content and learning support evolves, the text itself continues to be shaped by the same established goals, to connect students to high-impact research, to focus on developing critical thinking skills, and to present ...

EU legislation has major impacts on virtually every aspect of life in the EU Member States, as well as on many businesses and other stakeholders in non-member countries. However the EU decision-making process, with its complex and unique interplay between institutions and stakeholders, can seem an impenetrable mystery.

This book is a foundation text explaining systematically and comprehensively how this decision-making works. Successive chapters explain the role of each of the EU institution...