'Shoot all the bluejays you want, if you can hit 'em, but remember it's a sin to kill a mockingbird.'A lawyer's advice to his children as he defends the real mockingbird of Harper Lee's classic novel - a black man charged with the rape of a white girl. Through the young eyes of Scout and Jem Finch, Harper Lee explores with exuberant humour the irrationality of adult attitudes to race and class in the Deep South of the 1930s.

Usability Testing Essentials provides readers with the tools and techniques needed to begin usability testing or to advance their knowledge in this area. The book begins by presenting the essentials of usability testing, which include focusing on the user and not the product; knowing when to conduct small or large studies; and thinking of usability as hill climbing. It then reviews testing options and places usability testing into the context of a user-centered design (UCD).

It goes on to dis...

Since its initial publication eighty years ago, How to Win Friends & Influence People has sold over fifteen million copies worldwide. In his book, Carnegie explains that success comes from the ability to communicate effectively with others. He provides relatable analogies and examples, and teaches you skills to make people want to be in your company, see things your way, and feel wonderful about it. For more than eighty years his advice has helped thousands of successful people in their busin...

What's more important to a story: a gripping plot or compelling characters? Literary-minded novelists argue in favor of character-based novels while commercial novelists argue in favor of plot-based stories, but the truth of the matter is this: The best fiction is rich in both.

Enter Plot Versus Character. This hands-on guide to creating a well-rounded novel embraces both of these crucial story components. You'll learn to:

Create layered characters by considering personality traits, natural a...

?Wijsbegeerte is een betrouwbare gids voor een eerste of een hernieuwde kennismaking met de grote vragen uit de filosofie. Het boek is geen encyclopedie, geen opsomming van namen en standpunten, gevolgd door weer andere standpunten, die op hun beurt weer worden weerlegd.De auteurs vertrekken van één centrale vraag die als een rode draad door de hele tekst loopt: de vraag naar de verhouding tussen denken en werkelijkheid. Voor elk van de grote periodes uit de westerse filosofie wordt die vra...

This book aims to explain the basics of graph theory that are needed at an introductory level for students in computer or information sciences. To motivate students and to show that even these basic notions can be extremely useful, the book also aims to provide an introduction to the modern field of network science.Mathematics is often unnecessarily difficult for students, at times even intimidating. For this reason, explicit attention is paid in the first chapters to mathematical notations a...

Ibn Sina - Avicenna in Latin - (980-1037) played a considerable role in the development of both eastern and western philosophy and science. His contributions to the fields of logic, natural science, psychology, metaphysics and theology and even medicine are difficult to overstate. The great Islamic philosopher al-Ghazali thought that if one could show the incoherence of Avicenna's thought, then one would have shown the incoherence of philosophy in general.

No other author is directly cited by...

Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets--and then quickly gaining a competitive edge in those high growth regions. Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu -- both wel...

Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis,...

Pour parler affaires – nouvelle édition bestaat uit een geïntegreerd livre de l’élève + cahier d’activités. Het livre de l’élève bestaat uit tien Modules. Communicatieve praktijksituaties en authentieke teksten vormen de basis voor het gebruik van de Franse taal. Belangrijke woordenschat staat in het kader Mots-clés en relevante grammatica-uitleg in Outils.