THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"-a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition *...

Location-based Services (LBSs) are mobile services for providing information that has been created, compiled, selected or filtered under consideration of the users' current locations or those of other persons or mobile devices. Typical examples are restaurant finders, buddy trackers, navigation services or applications in the areas of mobile marketing and mobile gaming. The attractiveness of LBSs is due to the fact that users are not required to enter location information manually but are aut...

Engineering Mechanics of Composite Materials, 2/e analyzes the behavior and properties of composite materials-rigid, high-strength, lightweight components that can be used in infrastructure, aircraft, automobiles, biomedical products, and a myriad of other goods. This edition features additional exercises and new material based on the author's research and advances in the field.

Health operations management is defined as 'the analysis, design, planning, and control of all of the steps necessary to provide a service for a client'. In other words, it is concerned with identifying the needs of clients, usually patients, and designing and delivering services to meet their needs in the most effective and efficient manner. Addressing this key healthcare industry challenge, this informative textbook crosses geographical boundaries to outline the logical steps of health oper...

Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won.

This unique book addresses trends such as vitalism, neo-Kantianism, existentialism, Marxism and feminism, and provides concise biographies of the influential philosophers who shaped these movements, including entries on over ninety thinkers. Offers discussion and cross-referencing of ideas and figuresProvides Appendix on the distinctive nature of French academic culture.

Deze kennismodule bevat publicatie UAV-GC 2005 ‘Uniform administratief kader voor het opstellen van geïntegreerde contracten’ (publicatie 443) met hierin:

- Model Basisovereenkomst en UAV-GC 2005 (publicatie 443)

- Toelichting bij Model Basisovereenkomst en UAV-GC 2005

Daarnaast bevat deze kennismodule:

- Sjabloon om de Model Basisovereenkomst in te vullen

In het bestelproces kunt u aangeven hoeveel licenties (1 per gebruiker) u wilt afnemen. Een licentie is geldig voor 1 jaar.

Die Abhandlung »Sein und Zeit« erschien zuerst im Frühjahr 1927 in dem von Edmund Husserl herausgegebenen »Jahrbuch für Philosophie und phänomenologische Forschung«, Band VIII, und gleichzeitig als Sonderdruck. Als eines der berühmtesten und wirkungsmächtigsten philosophischen Bücher des 20. Jahrhunderts ist es ein unverzichtbarer Quellentext für die Philosophie, übersetzt in über 25 Sprachen der Welt. Dreißig Jahre nach dem Tod Martin Heideggers (1889-1976) wird sein epochemac...

Learning a language and being able to speak it do not go hand in hand. This book provides both structured activities to get students speaking and ideas for developing confidence in using English outside the classroom. Essentially, this book:examines the different approaches and activities that can be used for teaching and testing speaking.

covers areas of speech such as articulation, fluency and register. looks at classroom approaches such as drilling, discussions, drama, dialogues and conver...

This invaluable little book highlights the real mistakes that students make in the exam - and shows how to avoid them. Based on analysis of thousands of exam scripts, each unit targets a key problem area. Clear explanations and exercises help students to use the language accurately.

Regular tests offer students a further opportunity to check and consolidate what they have learnt. * Highlights common mistakes that learners really make * Based on analysis of thousands of exam scripts * Short, s...