Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluati...

Drawing on mainstream and critical theoretical approaches, International Organizations offers a comprehensive examination of international organizations' political and structural role in world politics. This text details the types and activities of international organizations and provides students with the conceptual tools needed to evaluate their effectiveness. Surveying key issue areas from international and human security to trade and the environment, International Organizations looks at p...

Presents a formulation of the kinematics, dynamics, and control of robot manipulators. This book emphasizes the geometry of robot motion and allows a large class of robotic manipulation problems to be analyzed within a unified framework.

Beowulf & Other Stories was first conceived in the belief that the study of Old English - and its close cousins, Old Icelandic and Anglo-Norman - can be a genuine delight, covering a period as replete with wonder, creativity and magic as any other in literature.

First published in 1991, Human Sectional Anatomy set new standards for the quality of cadaver sections and accompanying radiological images. Now in its fourth edition, this unsurpassed quality remains and is further enhanced by the addition of new material. The superb full-colour cadaver sections are compared with CT and MRI images, with accompanying, labelled, line diagrams.

Many of the radiological images have been replaced with new examples for this latest edition, captured using the most ...

This concise, beautifully illustrated book provides a convenient introduction to the basic science of medical microbiology and how this relates to clinical practice. Expanded from the prize-winning first edition to cover virology and parasitology in addition to bacteriology, this second editions explains the essentials of microbial infection and continues to provide a sound basis for developing logical diagnostic and management strategies, including the critical area of antibiotic usage. Sect...

The goal of this third edition of Nonlinear Dynamics and Chaos: With Applications to Physics, Biology, Chemistry, and Engineering is the same as previous editions: to provide a good foundation - and a joyful experience - for anyone who’d like to learn about nonlinear dynamics and chaos from an applied perspective. The presentation stresses analytical methods, concrete examples, and geometric intuition. The theory is developed systematically, starting with first-order differential equations ...

A New Reference Grammar of Modern Spanish is a comprehensive, cohesive and clear guide to the forms and structures of Spanish as it is written and spoken today in Spain and Latin-America. It includes clear descriptions of all the main grammatical phenomena of Spanish, and their use, illustrated by numerous examples of contemporary Spanish, both Peninsular and Latin-American, formal and informal. Fully revised and updated, the sixth edition is even more relevant to students and teachers of Spa...

The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research. Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis...

Implementing the Expressive Therapies Continuum aims to explore the use of the Expressive Therapies Continuum (ETC) in the form of specific expressive therapy initiatives intended to be used in both educational and professional settings.