This fully updated and expanded new edition continues to provide the most readable, concise, and easy-to-follow introduction to thermal physics. While maintaining the style of the original work, the book now covers statistical mechanics and incorporates worked examples systematically throughout the text. It also covers more problems, and incorporates some essential updates, such as discussions on superconductivity, magnetism, Bose-Einstein condensation, and climate change.

Anyone who needs to...

The new and updated edition of Health Behavior Change: Theories, Methods and Interventions, provides a complete understanding of health behavior change, from its theoretical building blocks to the practical challenges of developing and testing an intervention. Based on the latest evidence in the field, the authors present a theory-driven, scientific approach to understanding and changing health behaviors, examining the theories that explain health behavior, the techniques that most effectivel...

Over the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recognizing that people sometimes make mistakes, care about others and are generally not as cold and calculating as economists have traditionally assumed. The results have been exciting and fascinating, and have fundamentally changed the way we look at economic behavior.

This textbook introduces all the key results and insights of behavioral economics t...

Praise for the fourth edition:"This book is an excellent primer on probability …. The flow of the text aids its readability, and the book is indeed a treasure trove of set and solved problems. --Dalia Chakrabarty, Brunel University, UK"This textbook provides a thorough and rigorous treatment of fundamental probability, including both discrete and continuous cases.

The book’s ample collection of exercises gives instructors and students a great deal of practice and tools to sharpen their un...

Behavior Modification is a comprehensive, practical presentation of the principles of behavior modification and guidelines for their application. It introduces forms of behavior modification ranging from helping children learn necessary life skills, to training pets, to solving personal behavior problems. It teaches practical “how-to” skills, including discerning long-term effects; designing, implementing, and evaluating behavioral programs; interpreting behavioral episodes; observing and...

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today...

How Learning Happens introduces 32 giants of educational research and their findings on how we learn and what we need to know to learn effectively, efficiently, and enjoyably. Many of these works have inspired researchers and teachers all around the world and have left a mark on how we teach today. Now updated to include a new section on Memory and Cognition with five new chapters, this revised second edition explores a selection of the key works on learning and teaching, chosen from the fiel...

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into ...

Modern Mandarin Chinese Grammar: A Practical Guide, third edition, is an innovative reference guide to Mandarin Chinese, combining traditional and function-based grammar in a single volume. The Grammar is divided into two parts. Part A covers traditional grammar points such as phrase order, and the structure of noun phrases and verb phrases.

Part B is carefully organized around language functions and situations such as:Asking questionsCommunication strategiesMaking comparisonsGiving orders an...

The goal of this third edition of Nonlinear Dynamics and Chaos: With Applications to Physics, Biology, Chemistry, and Engineering is the same as previous editions: to provide a good foundation - and a joyful experience - for anyone who’d like to learn about nonlinear dynamics and chaos from an applied perspective. The presentation stresses analytical methods, concrete examples, and geometric intuition. The theory is developed systematically, starting with first-order differential equations ...