This thought-provoking book looks at how AI technologies are changing organizations, society and the world of work, combining breadth, critical analysis and academic rigour.

The perfect guide for research methods. This textbook spans formulating a research question and conducting a literature review, generating/collecting data and analysing data, up to writing up and disseminating your findings. This text guides you through the research process from start to finish.

Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.

An Introduction to Intercultural Communication prepares students to successfully navigate our increasingly interconnected global community by introducing essential communication skills and concepts. In the latest Eleventh Edition, best-selling author Fred E. Jandt offers unique insights into intercultural communication, at home and abroad, through a focus on history, culture, and popular media.

Grasp the fundamentals of Human Resource Management with this engaging and accessible text, ideal for undergraduate and postgraduate students.

A step-by-step guide to understanding the concepts of research and gathering data to writing it all up and sharing knowledge, this book enables readers to learn the research process with confidence, build practical knowledge, and make the necessary connections between research and professional practice.

Agenda setting, practical guide to a popular new interview technique from a world class name in the field. It is the first step-by-step introduction to Dyadic interviews from the perspective of both the interviewer and the interviewee.

Since 1997 Representation has been the go-to textbook for students learning the tools to question and critically analyze media texts and images. This long-awaited third edition has been updated throughout to engage with the impact of digital technology and culture, and the changes in political culture, social movements and the cultural industries. The new edition includes: A new preface by Sean Nixon, focusing on digital media, and theories of representation. A new Afterword by Kobena Mercer ...