Used in a variety of courses in various disciplines, Asking the Right Questions helps students bridge the gap between simply memorizing or blindly accepting information, and the greater challenge of critical analysis and synthesis. Specifically, this concise text teaches students to think critically by exploring the components of arguments--issues, conclusions, reasons, evidence, assumptions, language--and on how to spot fallacies and manipulations and obstacles to critical thinking in both w...

For courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems. To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

The 3rd European Edition presents more infor...

Human Resource Management, 11th Edition, by Torrington, Hall, Taylor and Atkinson is praised for its comprehensive scope of topics, coverage of important HRM issues and succinctness. It is a great introduction to human resources for students pursuing undergraduate business and management courses, as well as those on CIPD accredited courses. Human resource management helps those aspiring to or working in HR or management roles.

The eleventh edition has been thoroughly updated with the economic...

For courses in General, Organic, and Biological Chemistry General, Organic, and Biological Chemistry: Structures of Life engages students by helping them see the connections between chemistry, the world around them, and future health-related careers. Known for its friendly writing style, student focus, robust problem-solving pedagogy, and engaging health-related applications, the text prepares students for their careers. The text breaks chemical concepts and problem solving into clear, manage...

For courses in international business. International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources.

The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Develop and Practice Science Literacy Skills Teach students to view their world using scientific reasoning with Campbell Essential Biology with Physiology.

The authors' approach equips your students to become better informed citizens, relate concepts from class to their everyday lives, an...

For one-semester courses in anatomy & physiology. Celebrated for its precise illustrations, emphasis on integration, and engaging clinical content, Essentials of Anatomy & Physiology is crafted especially for students with no prior knowledge of anatomy & physiology and little science background. The 8th Edition guides students through tough A&P topics, helping them retain challenging content in the fast-paced one-semester A&P course.

The new edition draws on the outstanding art and hallmark f...

For undergraduate and MBA cost or management accounting courses. Horngren's Cost Accounting spells out the cost accounting market and continues to innovate by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasises the basic theme of "different costs for different purposes," and reaches beyond cost accounting procedures to consider concepts, analyses, and management.

The 17th Edition incorporates the latest research and most ...