The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

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Microsoft Hybrid Cloud Unleashed cuts through the hype to explain what exactly hybrid cloud is, present complete ITIL-based implementation strategies, guide you through deploying the brand-new Microsoft Azure Stack, and help you use System Center 2016 to maximize the value of your private cloud investment. Written by an expert team of Microsoft System Center Cloud and Datacenter MVPs and Microsoft Senior Premier Field Engineers, it covers all-new material included in no other System Center Un...

For courses in Motor Controls, Electric Machines, Power Electronics, and Electric Power. This best-selling text employs a theoretical, practical, multidisciplinary approach to provide introductory students with a broad understanding of modern electric power. The scope of the book reflects the rapid changes that have occurred in power technology over the past few years-allowing the entrance of power electronics into every facet of industrial drives, and expanding the field to open more career ...

For courses in General, Organic, and Biological Chemistry Active learning, an increased focus on clinical examples, updates based on current teaching and research findings, and digital innovations designed to engage and personalize students' experience make Fundamentals of General, Organic, and Biological Chemistry simply the best choice for students with a future in allied health. With the 8th Edition, the authors make learning chemistry a more active experience through features designed to ...

Doing Research in Business and Management brings the theory and techniques of research methods to life and covers all of the areas of research, from a review of secondary data or literature, or writing a research proposal, to completing an entire research project. The concise and easy-to-read style combined with clear tables and diagrams makes it highly accessible. 'Definition' boxes explain key terms and 'Research in practice' boxes show how the research is used in real life, making this the...

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For courses in fluid mechanics. Introduces engineering students to the principles of fluid mechanics. Written and conceived by an author with decades of relevant experience in the fields of fluid mechanics, engineering, and related disciplines, this First Edition of Fluid Mechanics for Engineers effectively introduces engineering students to the principles of fluid mechanics.

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For courses in Introductory Circuit Analysis or Circuit Theory. The fundamental goals of the best-selling Electric Circuits remain unchanged. The 11th Edition continues to motivate students to build new ideas based on concepts previously presented, to develop problem-solving skills that rely on a solid conceptual foundation, and to introduce realistic engineering experiences that challenge students to develop the insights of a practicing engineer. The 11th Edition represents the most extensiv...

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For project management courses. Project management fundamentals with broad applicationsIn its 5th Edition, Project Management: Achieving Competitive Advantage takes a contemporary, decisive, and business-oriented approach to teaching and learning project management. To promote a compreh...