Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today's sports management students, and equip future managers with the tools they need to succeed. Elegantly blending theory with practice, the text looks first at the di...

For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

For courses in global marketing. This ISBN is for the bound textbook, which students can rent through their bookstore. A conceptual approach and introduction to the field of marketing researchWritten with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data.

The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including t...

Macroeconomics gets you to think like an economist by incorporating the latest policy, data and discussions on important global issues.

The 14th Edition emphasizes real-world applications, the development of critical-thinking skills, diagrams renowned for their pedagogy and clarity, and path-breaking technology. Hallmark features in the chapter openings and endings encourage you to think critically about a news article relating to the issue, demonstrating how thinking like an economist can br...

For courses in English Composition. The platinum standard of handbooks - unmatched in accuracy, currency, and reliability The Little, Brown Handbook is an essential reference tool designed to help readers find the answers they need quickly and easily. While keeping pace with rapid changes in writing and its teaching, this meticulous handbook combines comprehensive research and documentation with grammar coverage that is second to none.

Incorporating detailed discussions of critical reading, m...

'There are two people, and only two, whose ideas must be taught to every MBA in the world: Michael Porter and Henry Mintzberg.' - Forbes Magazine The Strategy Process is a truly original and authoritative strategy textbook. The author team of Mintzberg, Lampel, Quinn and Ghoshal introduce a richness of theory and practice into this text, offering an ideal introduction for those who want to develop a deep understanding of strategy. Now into its fifth edition, this text does not shy away from t...

A deep dive into the internal and external environments in which a business operates today. The Business Environment: A Global Perspective, 9th Edition, by Thompson, Worthington and Britton offers a comprehensive and accessible introduction to how local and international business environments operate. Employing a PESTLE model which is relevant to all industries, this best-selling textbook takes you through contexts, types of organisation and markets, dealing with contemporary issues in socioe...

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"-a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition *...