Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

Integrated Principles of Zoology is considered the standard by which other texts are measured. With its comprehensive coverage of biological and zoological principles, mechanisms of evolution, diversity, physiology, and ecology, organized into five parts for easy access, this text is suitable for one- or two-semester introductory courses.

Maximize employee performance with this updated edition of the classic bestseller. In Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement, renowned thought leader and internationally recognized workplace expert Aubrey Daniels takes a look at today's rapidly changing work environment, providing a timely update to his seminal book on performance management. As one of the foremost speakers and writers in the human performance field, for nearly 40 years D...

Applied Statistics in Business and Economics, 7th edition, provides real meaning to the use of statistics in the real world by using real business situations and real data while appealing to students who want to know the why rather than just the how. The text emphasizes thinking about data, choosing appropriate analytic tools, using computers effectively, and recognizing the limitations of statistics. It motivates student learning through applied current exercises and cases that provide real-...

System dynamics is both a utilized approach to organizational problem solving at the professional level, and a field of study in business, engineering, and social and physical sciences. This book explains what system dynamics is, and how it can be successfully applied to solve business and organizational problems.

The fully updated, second edition of Management Control Systems supports students to develop an investigative approach to implementing planning and control systems for strategic success. With strong links between theory and modern real-world practices, the new edition reflects developments in global management and business, plus contemporary design and use of management control systems. Students have access to a wealth of diverse analytical cases, balanced with current content and internation...

Tough Test Questions? Missed Lectures? Not Enough Time?Fortunately for you, there's Schaum's Outlines. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject.

Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, solved problems, and practice exercises to test your skills. This Schaum's O...

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. SUPERCHARGE your understanding of ELECTRONICSLearn electronics without getting your wires crossed! Electronics Demystified, Second Edition teaches you fundamental concepts and applications step by step. This practical guide begins by covering voltage, current, resistance, impedance, admittance, and power su...

Based on research conducted in more than seventy countries over a forty-year span,Cultures and Organizations examines what drives people apart-when cooperationis so clearly in everyone's interest. With major new contributions from MichaelMinkov's analysis of data from the World Values Survey, as well as an account ofthe evolution of cultures by Gert Jan Hofstede.

With a newly enhanced, realistic art program, this updated edition of Seeley's Anatomy & Physiology comes to life. Written for the two-semester anatomy and physiology course, this text is comprehensive enough to provide the depth necessary for those courses not requiring prerequisites and is presented with such clarity that it nicely balances the thorough coverage. Clear descriptions and exceptional illustrations combine to help students develop a firm understanding of anatomy and physiology ...