Offers a complete update and revision to the manual for agriculture, geography, and rural studies

The 21st edition of the quintessential reference book on agriculture is filled with updated and new material that provides those in the farming profession with everything they need to know about today's agricultural industry. Filled with contributions from top experts in the field, it provides not only the scientific explanations behind agriculture, but also a range of further reading .

The Agric...

Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the...

Reinvigorate your innovation approach with business ecosystems

In a business ecosystem, different companies collaborate along and across previously sacrosanct industry barriers, encouraging innovation and the development of groundbreaking new products and services.

Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, developmen...

POWER ELECTRONICS A FIRST COURSE Enables students to understand power electronics systems, as one course, in an integrated electric energy systems curriculum Power Electronics A First Course provides instruction on fundamental concepts related to power electronics to undergraduate electrical engineering students, beginning with an introductory chapter and moving on to discussing topics such as switching power-poles, switch-mode dc-dc converters, and feedback controllers. The authors also cove...

Adopt an organized approach to fundraising planning In it’s third edition Fundraising Principles and Practice is a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research in economics, psychology, social psychology, and sociology, this book comprehensively analyzes the factors that impact the fundraising role in the nonprofit sector. Readers will explore donor behavior, decision maki...

Politicians invoke grand ideas: social justice, democracy, community, liberty, equality. But what do these ideas really mean? How can politicians across the political spectrum appeal to the same values? This fourth edition of Adam Swift's highly readable introduction to political philosophy answers these important questions, and includes new material on issues such as nationalism, immigration and multiculturalism, as well as updated guides to further reading. This lively and accessible book i...

Advances in systems technology continue to ally systems and avionics, with aircraft support and flight systems ever increasingly controlled and monitored by electronics.

The Fifth Edition of Hotel Front Office Management is one of the leading texts in addressing the demands for instructing future leaders of the hotel industry. Educators who are preparing professionals for roles as front office managers and general managers in hotels are required to meet the challenges of operations, technology, training, empowerment, and international applications. This latest edition of Hotel Front Office Management continues to encourage students to take an active role in a...

Art in Theory (1648-1815) provides a wide-ranging and comprehensive collection of documents on the theory of art from the founding of the French Academy until the end of the Napoleonic Wars. Like its highly successful companion volumes, Art in Theory (1815-1900) and Art in Theory (1900-1990), its' primary aim is to provide students and teachers with the documentary material for informed and up-to-date study. Its' 240 texts, clear principles of organization and considerable editorial content o...

Explore a full range of mental health problems complete with clinical guidance with this new resource from a leader in clinical and abnormal psychologyThe newly revised Third Edition of Psychopathology: Research, Assessment, and Treatment in Clinical Psychology delivers comprehensive coverage of both psychopathology and clinical practice, including extensive descriptions of treatment techniques for a range of mental health issues. Accessibly written and appropriate for students at different l...