Newborn brands are like babies, you can be very proud of it and feel great love for it. They can also take up all your time and give you sleepless nights. This doesn’t matter, if they grow up to be big (and strong), it was all worth it. To prepare children for the big world, you have to help them develop their personalities, let them get the best out of their DNA.

The same goes for a newborn brand, successfully nurturing a project is an all-encompassing process. There’s a lot that comes w...

Industrial Production offers a broad and thorough introduction to the multidisciplinary field of production engineering, with a focus on the production of mechanical products. The book covers design and machining processes, as well as topics such as materials behaviour, manufacturing, assembly and manufacturing machines. It also looks at quality, costs, important aspects of product and production development (including design for production) as well as technical and organisational management.

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„I thoroughly enjoyed reading the book. It is exceedingly informative and reads extremely well, it has a logical structure throughout and also for me a lovely rhythm and pace.“

Dr Simon Templar, Visiting Fellow, Cranfield Centre for Logistics and

Supply Chain Management, Cranfield School of Management,

Cranfield University, United Kingdom.

“During more than 40 years of engaging with European and global intermodal transport I have seen its development with all the ups and downs that belo...

This book explains the basic sketching techniques and decisions more in depth and provides much more step-by-step example drawings, which makes it even more suitable for students and professionals who want to become better sketchers.

Sketching the Basics can be seen as the prequel to Sketching as it is more targeted at the novice designer. The Basics explains the essential techniques and effects more in detail, taking the reader by the hand and guiding him step by step through all the various...

The power of a visual image is determined by a complex array of elements. Anyone who creates a page for a magazine, makes a PowerPoint presentation, designs a brochure, prepares a poster or dreams up an idea for an infographic is faced with some important questions:

* Why is it better to put this photo here rather than there?

* What background color should I use for my presentation?

* What do I need to bear in mind when creating an internet page?

* Is it better to use a table, a graph or an i...

Wicked Arts Assignments zijn gewaagde, ongebruikelijke, dwarse, grappige, poëtische, inspirerende, sociaal betrokken of anderszins uitdagende kunstopdrachten. Iedereen die kunstlessen geeft, kent ze: zo'n opdracht die ogenschijnlijk simpel is, maar die deelnemers, studenten en leerlingen maximaal uitdaagt. Veel kunstenaars, musici, theatermakers, dansers en kunstdocenten hebben die ene favoriete, vaak gebruikte opdracht waarin alles samenkomt: artistieke visie, pedagogische aanpak en liefde ...

Dit betreft de Engelse editie

- Achtste editie: verbeterde structuur en aandacht voor actuele onderwerpen als Scrum;

- zeer praktijkgerichte aanpak;

- website met flitscolleges, spreadsheetmodellen en checklists.

Projectmanagement laat studenten op een unieke en laagdrempelige manier kennismaken met projectmatig werken om projecten succesvol aan te pakken. Niet alleen in het bedrijfsleven, ook in het onderwijs worden steeds meer werkzaamheden projectmatig aangepakt, denk aan uitgebreide studi...

Appropriate for all introductory-to-intermediate courses in computer networking, the Internet, or Internet applications; students need no background in networking, operating systems, or advanced mathematics. Leading networking authority Douglas Comer presents a wide-ranging, self-contained tour of the concepts, principles, and technologies that enable today's Internet to support applications ranging from web browsing to telephony and multimedia. Comer begins by illuminating the applications a...

The #1 Java Guide for Serious Programmers: Fully Updated through Java 17

"This is the definitive reference and instructional work for Java and the Java ecosystem."

---Andrew Binstock, Java Magazine

Core Java, Volume I: Fundamentals, Twelfth Edition,

is the definitive guide to writing robust, maintainable code. Whatever version of Java you are using---up to and including Java 17---this book will help you achieve a deep and practical understanding of the language and APIs. With ...