From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach-which includes everything from blogging to YouTube videos to social media-is the core of most organizations' marketing plans.Fully revised and updated...

What makes a good life? The question is inherent to the human condition, asked by people across generations, professions, and social classes, and addressed by all schools of philosophy and religions. This search for meaning, as Yale faculty Miroslav Volf, Matthew Croasmun, and Ryan McAnnally-Linz argue, is at the crux of a crisis that is facing Western culture, a crisis that, they propose, can be ameliorated by searching, in one's own life, for the underlying truth.

In Life Worth Living, name...

In this new edition of A Short History of the Middle Ages, Barbara H. Rosenwein offers a panoramic view of the medieval world from Iceland to China and from Sweden to West Africa. Yet the book never loses sight of the main contours of the period (c.300 to c.1500) or of the fate of the heirs of the Roman Empire.

Its lively and informative narrative covers the major events, political and religious movements, men and women, saints and sinners, economic and cultural changes, ideals, fears, and fa...

The "gold standard" textbook for the instruction of surface anatomy and palpation. Before you can assess or treat a muscle, you first must be able to locate it. This acclaimed book delivers beautifully illustrated information for learning the musculoskeletal system and palpation.

It makes mastering the essential manual therapy skills interesting, memorable, and easier to understand. With 456 pages and 945 illustrations covering 162 muscles, 206 bones, 33 ligaments and 110 bony landmarks, this...

Wilkins' Clinical Practice of the Dental Hygienist, Fourteenth Edition progresses through crucial topics in dental hygiene in a straightforward format to ensure students develop the knowledge and skills they need for successful, evidence-based practice in today's rapidly changing oral health care environment. This cornerstone text, used in almost every dental hygiene education program in the country, has been meticulously updated by previous co-authors, Linda Boyd, and Lisa Mallonee to even b...

Investments set the standardas a graduate (MBA) text intended primarily for courses in investment analysis.The guiding principle has been to present the material in a framework that isorganized by a central core of consistent fundamental principles and will introducestudents to major issues currently of concern to all investors. In an effort to link theory to practice, the authorsmake their approach consistent with that of the CFA Institute. Many features ofthis text make it consistent with a...

For more than seventy-five years,Grant's Atlas of Anatomyhas maintained a tradition of excellence while continually adapting to meet the needs of each generation of students. The updated fifteenth edition is a visually stunning reference that delivers the accuracy, pedagogy, and clinical relevance expected of this classic atlas, with new and enhanced features that make it even more practical and user-friendly.

Illustrations drawn from real specimens, presented in surface-to-deep ...