A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers.

In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, pr...

For courses in introductory calculus-based physics. A research-driven approach to physics Physics for Scientists and Engineers incorporates Physics Education Research and cognitive science best practices that encourage conceptual development, problem-solving skill acquisition, and visualization. Knight stresses qualitative reasoning through physics principles before formalizing physics mathematically, developing student problem-solving skills with a systematic, scaffolded approach.

The text p...

Data engineering has grown rapidly in the past decade, leaving many software engineers, data scientists, and analysts looking for a comprehensive view of this practice. With this practical book, you will learn how to plan and build systems to serve the needs of your organization and customers by evaluating the best technologies available in the framework of the data engineering lifecycle. Authors Joe Reis and Matt Housley walk you through the data engineering lifecycle and show you how to sti...

The second edition of this popular introductory undergraduate textbook uses examples, applications, and a problem-solving approach to convey the impact of biomedical engineering. Updated throughout, the author has included more qualitative and quantitative questions and problems, highlighting recent advances in biomedical engineering to provide a modern overview of the field.

A magical novel of love, exploration and home, spanning the East African coast, China, Turkey and the seas in between, from one of Kenya's leading writers. The Dragonfly Sea follows the unforgettable Ayaana's journey to adulthood after her small-island childhood is interrupted. Targeted first by religious fundamentalists and second by Chinese emissaries, Ayaana is sent on a container ship to study in China, where she is forced to grow up fast.

With its epic scope and lush lyricism, Owuor evok...

Marks' Basic Medical Biochemistry: A Clinical Approach, 6th Edition links biochemistry to physiology and pathophysiology, empowering students to confidently apply fundamental concepts to the practice of medicine ? from diagnosing patients to recommending effective treatments. This proven, application-centered approach builds biochemical coverage around related clinical concepts to anchor students' understanding to a clinical context from day one. Intuitively organized chapters center on hypot...

ata Mining: Concepts and Techniques, Fourth Edition introduces concepts, principles, and methods for mining patterns, knowledge, and models from various kinds of data for diverse applications. Specifically, it delves into the processes for uncovering patterns and knowledge from massive collections of data, known as knowledge discovery from data, or KDD. It focuses on the feasibility, usefulness, effectiveness, and scalability of data mining techniques for large data sets.

After an introductio...

Chemical Analysis for Forensic Evidence provides readers with the fundamental framework of forensic analytical chemistry, describing the entire process, from crime scene investigation to evidence sampling, laboratory analysis, quality aspects, and reporting and testifying in court. In doing so, important principles and aspects are demonstrated through the various forensic expertise areas in which analytical chemistry plays a key role, including illicit drugs, explosives, toxicology, fire debr...

Whether it's at work or in their relationships, as parents or managing their money, the Rules have described how happy and successful people behave for over 25 years. The Rules of Everything contains the top 100 rules from the bestselling Rules books, as voted for by readers, so you can follow the common-sense advice on how to be happier and more successful.

For courses in computer programming. Evaluates the fundamentals of contemporary computer programming languages Concepts of Computer Programming Languages introduces students to the fundamental concepts of computer programming languages and provides them with the tools necessary to evaluate contemporary and future languages. Through a critical analysis of design issues, the text teaches students the essential differences between computing with specific languages, while the in-depth discussion ...