Offering guidance on doing experiments, this Little Quick Fix helps students select the most appropriate experiment for their research, collect and record their data, minimise error, and ensure their experiment is ethical and reproducible.

The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption.

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In this companion to Better Behaviour, Jarlath O'Brien combines insights from his own experience of improving behaviour in schools, research and policy in a practical guide to support current and aspiring school leaders.

Presented in a unique and easy-to-use dictionary format, this practical guide will help students and practitioners understand and apply the principles of effective communication.

This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!

Teaches everything about industrial microbiology - from the fundamentals to the current state of the art to future prospects

This book brings together the insight and expertise of leading researchers and professionals from across the field of industrial microbiology to give students a handy, practice-oriented text that showcases the industry and the future potential of microbes for industrial processes. After a brief introduction to the technology of microbial processes, the twelve m...

The maritime industry still lacks a standardisation of the exact contents and methods how crews should be trained especially in Bridge Resource Management (BRM) and human factors. Obviously, the international committees are building on the shipping companies' own responsibility and safety culture.

The practice-oriented book Improving Bridge Resource Management contributes to closing this gap: It deals with the causes of accidents in the "safety industry" of shipping, presents sources of erro...

Creativity influences each of our lives and is essential for the advancement of society. The first edition of the successful Encyclopedia of Creativity helped establish the study of creativity as a field of research in itself. The second edition, published in 2011, was named a 2012 Outstanding Academic Title by the American Library Association's Choice publication.

Featuring 232 chapters, across 2 volumes, the third edition of this important work provides updated information on the full range...