Learn from a rich compilation of case studies presenting key themes predicting future trends, illuminating issues that can be applied to practice, and providing a means for understanding important problems with greater clarity.

Cambridge Business qualifications are internationally recognised business qualifications which demonstrate an ability to use English in professional contexts. As a Cambridge English examination, it is used as a suitable entry requirement by academic institutions and for recruitment by international companies. Cambridge English Qualifications are designed so that each exam builds on the skills developed at the previous level.

Now in a new edition, Success with Business (formerly Success with B...

Something new has come that will change the way your students learn, practice and remember grammar. Step 1: take the diagnostic test Step 2: study the grammar in the book and online Step 3: do more practice online Step 4: take the progress test Step 5: need more practice? Go online and do the mobile exercises Step 6: take the exit test to see how much you have learnt With its learning hints and tips, immediate feedback, automatic grading, and grammar tutor videos, this course is ideal for sel...

Provides a step-by-step guide to co-teaching and collaboration between EL specialists and mainstream classroom teachers to better serve the needs of ELs.

Reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. This book contains key term definitions in persuasive computing. It provides frameworks for understanding this domain. It describes real examples of persuasive technologies.

Now in it's fourth edition and thoroughly updated to ensure all content is mapped to the new 2018 NMC standards, this book is a practical and readable guide to undertaking a research project plan or a literature review for final year assessment.

Lecturers teaching big mixed cohort intro statistics courses cite one of the more frequent challenges their students encounter involves choices over which statistical test to use. This Little Quick Fix helps them to overcome this common hurdle.

Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks.

Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel ...