OVER 3 MILLION COPIES SOLD WORLDWIDE'You will quickly amaze and delight yourself. Hands down the best and most life-enhancing thing I've done in lockdown' India Knight, Sunday TimesDrawing on the Right Side of the Brain is the world's most widely used drawing instruction book. Whether you are a professional, a student, or enjoy art as a hobby, Betty Edwards' practical step-by-step guide will give you greater confidence in your ability, deepen your artistic perception and provide a new way to ...

For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

New edition updated with additional exercises and two new chapters. Design and Analysis of Composite Structures: With Applications to Aerospace Structures, 2nd Edition builds on the first edition and includes two new chapters on composite fittings and the design of a composite panel, as well additional exercises. The book enables graduate students and engineers to generate meaningful and robust designs of complex composite structures.

A compilation of analysis and design methods for structura...

'There are two people, and only two, whose ideas must be taught to every MBA in the world: Michael Porter and Henry Mintzberg.' - Forbes Magazine The Strategy Process is a truly original and authoritative strategy textbook. The author team of Mintzberg, Lampel, Quinn and Ghoshal introduce a richness of theory and practice into this text, offering an ideal introduction for those who want to develop a deep understanding of strategy. Now into its fifth edition, this text does not shy away from t...

Provides instruction on drawing objects and environments from the imagination, constructing accurate perspective grids, and experimenting with various mediums.

Andrew Harrison has expertly authored this engaging text on the business environment, offering theoretical rigour, along with a truly global focus, and an understanding of the economic dimensions of the subject. The text takes a unique approach exploring the business environment at different spatial levels (global, international, national, and regional), in different dimensions (culture, ethics, internationalization, markets, technology, and risk) and in the maingeopolitical regions (Europe, ...

"His total conviction in multiple existences within our physical world is as much an inspiration to some of the most brilliant fiction in Yoruba writing as it is a deeply felt urge to 'justify the ways of God to man.'"--Wole Soyinka, translator and Nobel Laureate A classic work of African literature, Forest of a Thousand Daemons is the first novel to be written in the Yoruba language. First published in Nigeria in 1939, it is one of that country's most revered and widely read works, and its i...

The second edition of this accessible text provides an integrated framework of the study of urban and regional economics. It offers a concise and up-to-date introduction to the main foundational models, principles, and theories of the subject, and uses a range of international examples to illustrate ideas.

Modern Urban and Regional Economics explains the spatial economic underpinnings of the behaviour of urban and regional economies in order to highlight the differences between the two types ...

Focuses on the three key types of drawing, explanatory sketches, notational sketches and visual narratives that help designers think through and communicate their ideas. Through these three fundamentals, this title provides a course in creating clear graphic layouts and diagrams, including expressive human forms, and thumbnailing a process.