Business Analytics: Solving Business Problems with R offers a practical, hands-on introduction to analytical methods, including machine learning in real-world business scenarios. Connecting business decisions and analytical methods across multiple fields, this book guides readers through a wide range of business problems and their fitting analytical solutions, offering examples and implementation using R.

An accessible and thought-provoking survey of this vast field. Emphasising the underlying concepts students need to understand and authored by world-renowned experts.

Effective lesson planning is a crucial skill for all primary school teachers and is key to fostering engaging and focused learning. So how can new teachers ensure that their plans are motivating and impactful so that their students can make good progress? This book serves as a comprehensive roadmap for planning dynamic and effective English lessons and clearly explains key principles and concepts that underpin effective teaching in all aspects of the primary English curriculum. Covering a wid...

This book is essential reading for students and researchers looking to formulate interesting research questions and conduct more engaging and original research.Â

Deviance, Second Edition leaves no stone unturned in its exploration of the sociology of deviance, presenting a well-rounded, sociologically-grounded look into the vast spectrums of deviant behavior. Through this comprehensive approach, students will not only learn to analyze, but also question social and criminal justice policies, ultimately enhancing their critical thinking skills.

A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture. Split into two parts, the book provides an even balance between theory and practice. Part 1 covers the practical activities involved in new entrepreneurial ventures, and Part 2 uses the latest research to explore entrepreneurship from different perspectives.

The second edition features ...

Wide ranging text offering a developmental approach and contextual understanding of intellectual disabilities, with chapters dedicated to specific conditions such as autism, ADHD, Down syndrome, and foetal alcohol spectrum conditions.

The textbook provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. It will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research.

Combining a critical survey of the field with a finely judged assessment of cutting-edge developments, this book is the ′must have′ text for any undergraduate student studying media and communication studies.