Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical issues in marketing.

Written specifically for student nurses developing their communication and interpersonal skills in any field of nursing. The book address all the competencies for communication skills outlined in the 2018 NMC standards and features insightful contributions from experienced nurses and healthcare leaders across different clinical fields.

The bestselling essential guide for mathematics teachers and those training to teach, Yes, but why? answers all your questions, and sheds light on the hidden connections between everything in mathematics at school. The new edition includes a new 'Test Yourself' feature, additional coverage on fractions and much more!

A comprehensive textbook providing a full overview of the multifaceted nature of public health practice. The book takes a life-span approach and discusses cultural and societal change with direct links to the UK health and social care context.

The bestselling guide to both the theory and practice journalism. An essential resource for all students of journalism.

Nurses work in complex situations with daily challenges, where the needs of each patient represent unique demands. Action research helps nurses to investigate their practices as reflective practitioners, allowing them to ask 'What is going on? How do we understand the existing situation? How do we improve it?'

From aggression to altruism, prejudice to persuasion, Essential Social Psychology, Fourth Edition introduces students to the discoveries and debates that define social psychology today.

The perfect guide to help you embed metacognitive approaches to your teaching in the primary classroom.

Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.