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The Practice of Social Research / 15th edition
2020 || Paperback || Earl Babbie || Cengage Learning
Known as the gold standard for research methods, Babbie's THE PRACTICE OF SOCIAL RESEARCH gives you a definitive guide to research as practiced by social scientists. Combining a straightforward approach with the author's renowned sense of humor, this student-friendly text equips you with the tools and knowledge to apply research concepts as both researcher and consumer. The author emphasizes the process by showing you how to design and construct projects, introducing today's various observati...
Mathematical Statistics with Applications / 7th edition
2007 || Paperback || Cengage Learning
In their bestselling MATHEMATICAL STATISTICS WITH APPLICATIONS, premiere authors Dennis Wackerly, William Mendenhall, and Richard L. Scheaffer present a solid foundation in statistical theory while conveying the relevance and importance of the theory in solving practical problems in the real world. The authors' use of practical applications and excellent exercises helps you discover the nature of statistics and understand its essential role in scientific research.
The Basics of Social Research
2016 || Paperback || Earl Babbie || Cengage Learning
This thorough revision of Babbie's standard-setting text presents a succinct, straightforward introduction to the field of research methods as practiced by social scientists. Contemporary examples, such as terrorism, Alzheimer's disease, anti-gay prejudice and education, and the legalization of marijuana, introduce you to the "how-tos" and "whys" of social research methods. With new data, new coverage of online research and other timely topics, and Learning Objectives for each chapter that he...
Principles of Business Information Systems / 4th Edition
2020 || Paperback || Ralph Stair e.a. || Cengage Learning
The new fourth edition of Principles of Business Information Systems features new cases, new questions and assignments and the latest technologies, whilst retaining its comprehensive coverage of Information Systems issues. It also boasts a wealth of real world examples from a broad range of countries and updated coverage of IT and technological issues, making it perfect for courses that prepare students for the modern corporate world.
Reading Explorer 5: Student Book and Online Workbook Sticker
2020 || Paperback || Cengage Learning
Sensation and Perception / 11th Edition
2021 || Hardcover || Laura Cacciamani e.a. || Cengage Learning
Drawing from captivating examples, lively visuals and the latest research, Goldstein/Cacciamani's SENSATION AND PERCEPTION, 11e, takes you on an intriguing journey through the senses, equipping you with a thorough understanding of perceptual research and how the results of this research relate to everyday experiences. Reflecting the latest developments from the field, the 11th edition is packed with cutting-edge research throughout, while approximately 85 all-new full-color figures bring chap...
Success with BEC Preliminary / 2nd edition
2019 || Paperback || John Hughes e.a. || Cengage Learning
BEC (Business English Certificate) is an internationally recognised business qualification which demonstrates an ability to use English in professional contexts. As a Cambridge English examination, it is used as a suitable entry requirement by academic institutions and for recruitment by international companies. Now in a new edition, Success with BEC provides a complete preparation for the BEC exams.
It is also an ideal focus for in-company training courses and for business people and student...
Introduction to Econometrics / 1st edition
EMEA Edition
2022 || Paperback || Jeffrey Wooldridge || Cengage Learning
This title has been adapted for use in Europe, the Middle East and Africa and has been tailored to meet the demands of today's lecturers and students. Jeffrey M. Wooldridge's Introduction to Econometrics shows how econometrics is a useful tool for answering questions in business, policy evaluation and forecasting environments.
Packed with timely, relevant applications, the text incorporates close to 100 intriguing data sets, available in six formats, with appendices and questions available on...
Strategy / 7th edition
An International Perspective
2020 || Paperback || Bob De Wit || Cengage Learning
The philosophy at the heart of Bob de Wit's landmark text Strategy is that an understanding of the topic can only be gained by exposure to the many opposite perspectives in the field. Recognizing that there is no simple answer to the question of 'what is strategy', the author navigates readers through contrasting viewpoint readings to encourage discussion and debate, and illustrative cases to acknowledge the importance of strategy in the world of business. Placing the student at the centre of...
International Marketing Strategy / 9th edition
Analysis, Development and Implementation
2022 || Paperback || Isobel Doole e.a. || Cengage Learning
Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of d...