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Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more cent...

The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a clear and logical structure. Lynch guides you through 19 chapters, with updated case studies and pedagogy that support the modern business and management student from start to finish. Continuous contrast between prescriptive and emergent views of strategy highlights key debates within the discipline, whilst an emphasis on the practical t...

A book that will change how you think and transform how you live Forget everything you thought you knew about how to motivate people - at work, at school, at home. It is wrong. As Daniel H.

Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world. Along the way, he takes us to companies that are enlisting new...

Business valuation is one of the toughest classes in any business curriculum. Breaking down business valuation methods into easy-to-digest parts, this self-teaching guide provides various skills you need to determine a company's worth. It offers insight from both buyers' and sellers' points of view and provides examples and exercises.

In today's sophisticated world of financial management, regulation, and nonprofits, the competent fundraiser who carries a deep understanding of the science, law, and psychology of raising money is in the highest demand across the industry. Fundraising Principles and Practice is the first and only guidebook to conveniently package a complete course for mastering the critical knowledge and skillset to fundraise for nonprofits.

Under the direction of two thought leaders from the Hartsook Centr...

For courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems. To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.

Netzwerk neu führt junge Erwachsene lebendig und zielsicher zu den Niveaus A1, A2 und B1 und bereitet auf die Prüfungen Start Deutsch 1 und 2, Goethe-Zertifikat A2, telc Deutsch A2, Deutsch-Test für Zuwanderer, ÖSD A1, A2, Goethe-/ÖSD-Zertifikat B1 und Zertifikat Deutsch vor.

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- Beispiele zu gesprochener Sprache von Anfang an

- Viele Angebote zur Binnendifferenzierung

- Anregungen zum Sprachvergleich

- Aufgaben zur Sprachmittlung/Mediat...

L'atelier niveau B1 : l'action et la médiation au coeur de l'unité ! Envie de participer à une dynamique collective, bienveillante et rassurante ? Cultivez la coopération et partagez une expérience collective du faire ensemble Notre conviction : Un apprenant autonome progresse mieux ! Comme dans un atelier de fabrication, nos outils occupent une place de choix NOUVEAU ! La Fabrique des mots, de la grammaire, des verbes et des sons : une double page de réflexion collective et d'applicati...