Bitácora 3 nueva edición is een moderne en innovatieve methode die de mogelijkheid biedt om op een duidelijke en gemakkelijke wijze op drie verschillende onderdelen tegelijk vooruitgang te boeken: de woordenschatverwerving, het actieve taalgebruik en de ontwikkeling van het zelfstandig taalgebruik. Het werkboek bevat:Ongeveer 40 oefeningen per hoofdstuk gericht op het eigen maken en verdiepen van de verschillende onderdelen van het tekstboek. Oefeningen om zelf aan de slag te gaan, maar ook...

When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decisionmaking process. Export Planning provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases and provides a 10-step guide for the construction of an international marketing plan.

Export Planning w...

Ever since the attacks of 11th September, western leaders have described a world engaged in 'a fight for civilization'. But what do we mean by civilization? We believe in a western tradition of openness and freedom that has produced a good life for many millions of people and a culture of enormous depth and creative power. But the history of our civilisation is also filled with unspeakable brutality - for every Leonardo there is a Mussolini, for every Beethoven symphony a concentration camp, ...

"Designing research is about making decisions to transform an idea into a plan that can provide answers to a research problem or question. Thinking about, and then making these decisions results in the research design – the plan that will be followed to conduct the research and answer the question. This text engages in a dialogue with the reader, providing a serious but accessible introduction to research design, for use as a guide when designing your own research or when reading the resear...

For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

This book explains the origins of development and underdevelopment and offers a new vision for development, demystifying the statistics that international organizations use to measure development and introducing the alternative concept of buen vivir: the state of living well.

In Imagining Europe, Chiara Bottici and Benoit Challand explore the formation of modern European identity. Europe has not always been there, although we have been imagining it for quite some time. Even after the birth of a polity called the European Union, the meaning of Europe remained a very much contested topic.

What is Europe? What are its boundaries? Is there a specific European identity or is the EU just the name for a group of institutions? This book answers these questions, showing th...

Understand and apply the essential concepts and techniques of strategy Fundamentals of Strategy, 5th Edition, by Whittington, Regner, Angwin, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book has been updated to include coverage of the Covid-19 crisis, and provides insights and examples from a broad range of international organisations. Each chapter is compl...

This engaging guide will equip students who are non-native speakers of English with the tools and confidence to respond effectively and appropriately to written assignments at university.