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Studieboeken (20)
Basisboek Interviewen / Druk 5
Handleiding voor het voorbereiden en afnemen van interwiews
2021 || Paperback || B. Baarda e.a. || Noordhoff || met inkijkexemplaar || ook als eBook
- Breed inzetbaar, voor uiteenlopende gesprekken en onderwerpen;
- voorkennis niet noodzakelijk;
- praktijkgericht, met veel opdrachten.
Het Basisboek Interviewen leert studenten stapsgewijs interviews opzetten en kritisch kijken naar de eigen interviewvaardigheden. Het gaat zowel in op de voorbereiding als op het afnemen van interviews.
De vele, aansprekende opdrachten maken het mogelijk om zelfstandig aan de slag te gaan met het Basisboek Interviewen. Dankzij het aanvullende materiaal en e...
Branding
2022 || Paperback || Andy Mosmans e.a. || Noordhoff || met inkijkexemplaar || ook als eBook
- Geeft een actueel en helder overzicht van de verschillende stromingen binnen het vakgebied van branding;
- biedt met een canvas praktisch houvast voor het analyseren en activeren van merken;
- is goed gestructureerd en kan met diverse lees- en studeerroutes op meerdere manieren worden gebruikt.
BRANDING geeft een actueel en volledig overzicht van het vakgebied. Vanuit een brede invalshoek geeft dit boek houvast op het gebied van merkmanagement; ‘The Game of the Name’. Onder meer door de...
WOW Worlds of Wonder
Experience Design for Curious People
2018 || Paperback || Erik Bär e.a. || BIS Publishers || met inkijkexemplaar
This book is about immersive experience design, the art of creating spaces that tell a story. lt's the result of 25 years of work by one of Europe's first specialised XD agencies. Starting in 1991, the authors witnessed the rise of a completely new industry, mixing graphic, spatial and theatrical arts with interaction design and personal growth. 'Worlds of Wonder' is the illustrated summary of that ongoing journey. lt is intended for everyone in the process of revealing their brand, art, hist...
Doughnut Economics
Seven Ways to Think Like a 21st Century Economist
2023 || Paperback || Kate Raworth || Random House
Remorseless financial crises. Extreme inequalities in wealth. Relentless pressure on the environment. Anyone can see that our economic system is broken. But can it be fixed?In Doughnut Economics, Oxford academic Kate Raworth identifies the seven critical ways in which mainstream economics has led us astray - from selling us the myth of 'rational economic man' to obsessing over growth at all costs - and offers instead an alternative roadmap for bringing humanity into a sweet spot that meets th...
Nudge
The Final Edition
2021 || Paperback || Richard H. Thaler e.a. || Penguin
*Once again a New York Times bestseller! First the original edition, and now the new Final Edition* An essential new edition revised and updated from cover to cover of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein More than 2 million copies sold Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. ...
Content Inc. / 2nd Edition
Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
2022 || Hardcover || Joe Pulizzi || McGraw-Hill
Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever. From one of today's leading experts in content marketing, Content Inc.
is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or servic...
Customer Centred Signalling
Stop selling and start responsible influencing New insights into online and social B2B marketing strategies
2018 || Hardcover || Klaas Fleischmann || Soic
Managers, sales professionals and marketers need to adjust asap to the customer revolution that is taking place - as we speak- in the online B2B marketing arena. Never before have customers had such an information advantage. The power has shifted from seller to buyer.Klaas Fleischmann shows us convincingly that traditional marketing strategies such as pipeline management and the good old sales funnel approach no longer work. Customer journeys have become too complex to control. Marketers must...
Hacking Growth
How Today's Fastest-Growing Companies Drive Breakout Success
2023 || Paperback || Morgan Brown e.a. || Ebury Publishing
'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock PartnersGrowth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. HACKING GROWTH is a highly accessible, practical, method for growth that invo...
Marketing 5.0
Technology for Humanity
2021 || Hardcover || Philip Kotler e.a. || John Wiley and Sons Ltd
Rediscover the fundamentals of marketing from the best in the business
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the...
Hello World
How to be Human in the Age of the Machine
2020 || Paperback || Hannah Fry || Transworld Publishers Ltd
'One of the best books yet written on data and algorithms. . .deserves a place on the bestseller charts.' (The Times) You are accused of a crime.
Who would you rather determined your fate - a human or an algorithm?An algorithm is more consistent and less prone to error of judgement. Yet a human can look you in the eye before passing sentence. Welcome to the age of the algorithm, the story of a not-too-distant future where machines rule supreme, making important decisions - in healthcare, tran...