People are complex beings and so is behavioural change, but you’ll be able to do more than you think possible. And once you understand how people arrive at decisions, you will find yourself with gold in your hands.

Marketeers, policy-makers, HR-professionals, managers – and also even you yourself. Almost all of us are coping with the question how we might influence human behaviour. One thing is clear: changing behaviour is pretty difficult. But why is this so? And how might you in fact...

- Practical approach, based on extensive research;

- teaches (future) managers to be 'reflective practitioners';

- combines key themes of hospitality management.

The Pocket Guide for Hospitality Managers (Conrad Lashley and Michael N. Chibili) is a practical guide that provides the skills and knowledge for current and future managers of the various types of units found within the hospitality industry. This guide is based on academic research and poses that managers need to be 'reflective prac...

Innovation Accounting is a practical guide for companies to help them measure and track innovation. Financial accounting in particular is difficult to use in the context of (digital) innovation.

This book was a gold award-winning title at the Axiom Business Book Awards 2022, in the category Business intelligence/ innovation.

This is the revised edition of the first text book in English specially developed for training for IPMA-D and IPMA-C exams, now based on Version 4 of the ICB.

In this 4th edition, the text has been restructured and extended to align with the structure and scope of the competence elements in the ICB version 4, divided into Practice competences, People competences and Perspective competences. Therefore, this book will be essential guidance and study book for everyone studying for the IPMA-D, IP...

Train Your CEO Brain and Become Your Best Self explains how you can use the plasticity of your brain to develop yourself. This book links theory to practice, and includes targeted exercises to train your executive brain.

Train Your CEO Brain is intended to help you achieve your goals for personal growth, your job or business, your family, or the world around you.

Train Your CEO Brain is useful for whatever specific goal you have in mind: starting a new business, earning a degree, improving yo...

De wereld bevindt zich op een keerpunt. Voor het eerst in onze recente geschiedenis is er een overheersend gevoel dat mens, maatschappij en economie op een andere manier verder moeten. Het oude model, het oude normaal, lijkt stilaan op zijn einde te lopen.

We zijn natuurlijk al langer bekend met grote uitdagingen zoals klimaatverandering, digitale transformatie, en maatschappelijke evoluties op het vlak van wonen, werken, mobiliteit, gezondheidszorg en migratie. Sinds kort hebben we echter te...

A practical, easy-to-read text with a managerial approach to operations management For undergraduate and graduate course in operations management. Operations Management: Processes and Supply Chains provides students with a comprehensive framework for addressing operational process and supply chain issues and uses a systemised approach whilst focusing on issues of current interest. The 13th Edition provides ample opportunities for students to experience the role of a manager with challenging p...

How do you provide exceptional service to demanding customers?

They're standing at your check-in desk, calling you on the phone, chatting with you online. Maybe they're seated in business class on your flight. Or eating at one of the tables you're waiting on. As a service employee, you encounter dozens or even hundreds of customers a day. Some of them are easygoing. With them, you can't go wrong. But some are demanding. They set the bar high and let you know it.

How should you serve these cus...

Awarded a Golden medal from the Axiom Business Book Awards in the Business Theory category and shortlisted for Management Book of the Year

Organizations are currently in a new economy. They are either being disrupted or causing disruption. Continuity is no longer a given. Only one law applies: Strategy = Execution, because a strategy is only as brilliant as its execution. Strategy execution is the last competitive advantage, and strength, speed and agility in execution are more important than...

- Offers a comprehensible and complete definition of culture;

- clear connection between the solid theoretical framework, insightful models and practical solutions for real-world problems;

- with in-depth examination of Hofstede’scultural dimensions theory, the culture shock process and intercultural sensitivity.

Using a solid theoretical framework, the book Intercultural competences gives students insight into what culture actually entails. The book provides students sufficient tools to in...