"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart InsightsThis book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA.

Compared to the competition that to...

The centerpiece of most adults' daily lives is the workplace, where all participants-as workers or managers-can benefit from thinking strategically about employee motivation, compensation, and selection. Personnel Economics uses simple but formal economic models to study what happens inside the workplace. Fueled by the latest findings from behavioral economic research, the text provides an intuitive introduction to the two workhorses of empirical research onpersonnel issues: designing experim...

From memoir to journalism, personal essays to cultural criticism, this indispensable anthology brings together works from all genres of creative nonfiction, with pieces by fifty contemporary writers including Cheryl Strayed, David Sedaris, Barbara Kingsolver, and more. Selected by five hundred writers, English professors, and creative writing teachers from across the country, this collection includes only the most highly regarded nonfiction work published since 1970. Contributers include: Jo ...

Learning From Strangers is the definitive work on qualitative research interviewing. It draws on Robert Weiss's thirty years of experience in interviewing and teaching others how to do it. The most effective interviews, says Weiss, rely on creating cooperation -- an open and trusting alliance between interviewer and respondent, dedicated to specific and honest accounts of both internal and external events. Against the eclectic background of his work in national sample surveys, studies based o...

For a three-semester or four-quarter calculus course covering single variable and multivariable calculus for mathematics, engineering, and science majors.

This much anticipated second edition of the most successful new calculus text published in the last two decades retains the best of the first edition while introducing important advances and refinements. Authors Briggs, Cochran, and Gillett build from a foundation of meticulously crafted exercise sets, then draw students into the narrative ...

Souvent les enfants s'inventent une famille, une autre origine, d'autres parents. Le narrateur de ce livre, lui, s'est invent n fr . Un fr a , plus beau, plus fort, qu'il que devant les copains de vacances, les angers, ceux qui ne v fieront pas? Et puis un jour, il d uvre la v t impressionnante, terrifiante presque. Et c'est alors toute une histoire familiale, lourde, complexe, qu'il lui incombe de reconstituer. Une histoire tragique qui le ram aux temps de l'Holocauste, et des millions de di...

Kafka Tamura runs away from home at fifteen, under the shadow of his father's dark prophesy.

The aging Nakata, tracker of lost cats, who never recovered from a bizarre childhood affliction, finds his pleasantly simplified life suddenly turned upside down.

As their parallel odysseys unravel, cats converse with people; fish tumble from the sky; a ghost-like pimp deploys a Hegel-spouting girl of the night; a forest harbours soldiers apparently un-aged since World War II. There is a savage killin...

In de jaren ’20 en ’30 van de vorige eeuw groeit Greet op in de kalmte van het Nederlandse platteland. Door een stommiteit wordt ze op haar 23e door de Duitsers opgepakt. In de bedomptheid van een onmenselijk volle wagon ontmoet ze Sarah, een Jodin. In Kamp Ravensbrück geeft hun vriendschap haar de kracht en het vertrouwen om de lange, koude dagen door te komen en alle doodsangsten te doorstaan.

Hannelore, Aufseherin in Kamp Ravensbrück, vervult haar taken met Duitse trots. Toch begint ...

Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets--and then quickly gaining a competitive edge in those high growth regions. Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu -- both wel...

Ecrit dans le feu de l'Histoire, Suite française dépeint presque en direct l'exode de juin 1940, qui brassa dans un désordre tragique des familles françaises de toute sorte, des plus huppées aux plus modestes. Avec bonheur, Irène Némirovsky traque les innombrables petites lâchetés et les fragiles élans de solidarité d'une population en déroute. Cocottes larguées par leur amant, grands bourgeois dégoûtés par la populace, blessés abandonnés dans des fermes engorgent les routes...