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Studieboeken (496)
Options, Futures, and Other Derivatives / 11th Global Edition
2021 || Paperback || John Hull || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in business,economics, and financial engineering and mathematics.
The definitive guide to the derivatives market, updated with contemporary examples and discussions Known as 'the bible' to business and economics professionals and a consistentbest-seller, Options, Futures, and O...
Business Essentials / 13th Global Edition
2022 || Paperback || Ronald Ebert e.a. || Pearson
For introductory business courses. A focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses - and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today.
The 13th Edition includes new real-world examples ...
Nonprofit Management - International Student Edition
Principles and Practice
2021 || Paperback || Michael J. Worth || SAGE
This best-seller provides a comprehensive, insightful overview of key topics nonprofit leaders encounter daily. Worth covers both the governance and management of nonprofit organizations, helping readers understand what they are and how they work. The text balances research, theory, and practitioner literature with current cases and the latest data.
Microeconomics in Modules
2021 || Paperback || Paul Krugman e.a. || Macmillan
The most accessible Krugman/Wells text, now in Achieve.
When it comes to explaining fundamental economic principles by drawing on current economic issues and events, no one is more effective than Nobel laureate and New York Times columnist Paul Krugman and co-author, Robin Wells. In this modular text, Krugman and Wells’ signature storytelling style helps readers understand economic concepts in the real world. Instead of long, traditional chapters of traditional length, this version presents...
Contemporary Issues in Marketing
Principles and Practice
2021 || Paperback || Ayantunji Gbadamosi || SAGE
Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical issues in marketing.
Advertising and Promotion
2021 || Paperback || Chris Hackley e.a. || SAGE
Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.
Management Consultancy / 2nd edition
2023 || Paperback || Joe O'Mahoney e.a. || Oxford University Press
Management Consultancy provides a comprehensive and up-to-date introduction to the consulting industry. The text uses theory as a basis for critical discussion, ensuring students fully understand the principal ideas behind consulting, as well the limitations. The authors' engaging and accessible writing style is combined with a wealth of real-world practical examples, which place management consultancy theory into the context of the business environment.
The book's strong critical perspective...
Misbehaving - The Making of Behavioral Economics
The Making of Behavioral Economics
2019 || Paperback || Richard H. Thaler || Norton & Company
Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans-predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth-and change the way we think about economics, ourselves, and our world.
Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing lik...
Public Finance / 10th Global Edition
2014 || Paperback || Harvey Rosen e.a. || McGraw-Hill
Introducing... Public Finance, 10th Global Edition, by Harvey S. Rosen and Ted GayerRosen and Gayer's Public Finance provides the economic tools necessary to analyze government expenditure and tax policies and, along the way, takes students to the frontiers of current research and policy.
While the information presented is cutting edge and reflects the work of economists currently active in the field, the approach makes the text accessible to undergraduates whose only prior exposure to econom...
Business Information Systems / 6th Edition
Analysis, Design and Practice
2008 || Paperback || Graham Curtis e.a. || Pearson
This book aims to equip those in, or entering business to assess the opportunities, limitations and major issues surrounding modern business information systems and to appreciate the way that information systems can aid the realization of business objectives. This book provides students with: good technical coverage, accessible coverage for both business students and computing students, interesting case studies, including a running case throughout the systems development chapters, showing rea...