Embark on an empowering journey towards entrepreneurial success with 'Building a Business.' This invaluable guide equips aspiring entrepreneurs with the essential knowledge and strategies needed to navigate the complexities of starting and growing a successful business.

From developing a viable business idea to crafting a solid business plan, this book provides practical insights and actionable steps to launch your venture with confidence. Learn the art of market research, financing options, ...

Recipient of a 2022 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA) While women in the United States account for nearly half the workforce, they continue to encounter unique personal, social, and structural dynamics as leaders. Authors Lisa DeFrank Cole and Sherylle J. Tan explore these dynamics and more in Women and Leadership: Journey Towards Equity. Grounded in leadership theory and research, this text delves into the barriers and challenges women ...

'The Good, The Bad, and The Emoji: Mastering the Art of Review Data', delves into the fast-paced, interconnected world of online reviews. Discover the power of customer feedback as it shapes consumer behavior, builds trust, and determines product success. Navigate the complex landscape of customer feedback with a comprehensive guide to then sources, analysis, and applications of review data. A must-read for any marketer aiming to master the digital age.

Market sentiments play an essential rol...

This book focuses on the practical relevance of research. It describes in a clear and factual way what research implies. It goes through the five phases in the cycle of designing, performing, analysing and reporting applied research.

The first phase comprises a problem analysis in which the problem definition is formulated. Here, the objective and the central question of the study are determined in consultation with the organisation involved (the client).

The second phase involves studying in...

This book provides you with the tools and knowledge needed to take control of your financial future. The rest is up to you. Take action, stay committed, and watch your wealth grow. Your journey to financial freedom starts now.

Stepping into the CEO role for the first time is a formidable challenge.

With high expectations for transformative leadership, how do you create lasting change? This book serves as your essential guide, offering the tools and insights necessary to succeed. The first 100 days are crucial for analyzing your organization and building a robust growth strategy. Even seasoned CEOs will find valuable insights to inspire new avenues for expansion. Why? Written by a CEO, for CEOs Hands-on advice, imm...

In our Never Normal world, the pace of change is not just rapid; it's relentless, transforming our reality into a landscape that is perpetually unfamiliar and where the only constant is change itself. This is a book about that state of continuous evolution, about a world where traditional norms and mechanisms have dissolved, and new ones are yet to be universally acknowledged. From strategy, technology, culture, innovation and risk, to courage, and personal growth: Peter's book examines all o...

'Informs, engages and, above all, entertains' Charles Duhigg, bestselling author of The Power of HabitNew York Times bestselling author Dan Heath asks what happens when we take our thinking upstream and try to prevent problems before they happen. What happens when we take our thinking upstream and try to prevent problems before they happen?Most of us are pretty good at dealing with problems – we’re used to being resourceful and improvising solutions. But we also tend to focus on reacting ...

The definitive book on the Scrum methodology from its co-creator and the CEO of Scrum, Inc., Jeff Sutherland. Scrum is the revolutionary approach to project management and team building that has helped to transform everything from software companies to the US military to healthcare in major American hospitals. In this major new book its originator, Jeff Sutherland, explains precisely and step by step how it operates - and how it can be made to work for anyone, anywhere.

Take the FBI attempt t...