Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more cent...

This thought-provoking work presents Confucianism as a living ethical tradition with contemporary relevance. While acknowledged as one of the world's most influential philosophies, Confucianism's significance is too often consigned to a historical or solely East Asian context. Discussing both the strengths and weaknesses of Confucian ethics, the volume's contributors reflect on what this tradition offers that we cannot readily learn from other systems of ethics. Developing Confucian ethical i...

Tomorrow's nanoscientist will have a truly interdisciplinary and nano-centric education, rather than, for example, a degree in chemistry with a specialization in nanoscience. For this to happen, the field needs a truly focused and dedicated textbook. This full-color masterwork is such a textbook.

It introduces the nanoscale along with the societal impacts of nanoscience, then presents an overview of characterization and fabrication methods. The authors systematically discuss the chemistry, ph...

Investments, global warming and crossing the road – risk is a factor embedded in our everyday lives but do we really understand what it means, how it is quantified and how decisions are made? In six chapters Ben Ale explains the concepts, methods and procedures for risk analysis and in doing so provides an introductory understanding of risk perception, assessment and management. Aided by over seventy illustrations, the author casts light on the often overlooked basics of this fascinati...

The third edition of this core textbook, edited and contributed to by recognised international authorities on the subject, outlines the critical contextual and theoretical issues of business and management in Asia and offers a fresh, topical analysis of management in the major Asian nations. Featuring an accessible two-part structure and updated with the latest research, the book will enable students to assess Asian management systems and the strategies adopted by corporations and governments...

Stresses the importance of argumentation in everyday life Critical Thinking and Communication, 7/e, encourages students to develop skills in constructing and refuting arguments in contexts ranging from informal conversations to structured debates. The authors stress the importance of argumentation in everyday life while building student competence and critical awareness. Through exercises and examples, students learn to create arguments and develop, understand, and interpret extended cases.

This handbook discusses different countries' bureaucratic, institutional, constitutional, reforms and governance system. It analyses the legislative and policy making processes and applications, local structures and functions of public administration in a given country. It presents the comparative aspects of public administration across the globe with recent developments in the field.

This unique textbook merges human rights law with its practice, from the courtroom to the battlefield. Human rights are analysed in their particular context, and the authors assess, among other things, the impact of international finance, the role of NGOs, and the protection of rights in times of emergency, including the challenges posed by counter-terrorism. In parallel, a series of interviews with practitioners, case studies and practical applications offer multiple perspectives and challen...

Cutting through the jargon of EU politics, the third edition of this engaging and informative textbook examines the history, institutions, processes and politics of the European Union with unprecedented clarity. The EU is a fascinating political experiment in regional integration and it has changed our understanding of Europe, how Europeans relate to one another, the role Europe plays in global politics and has even shifted our understanding of politics itself. Helping to make sense of it all...