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Studieboeken (112)
dinsdag verzonden
International Marketing & Export Management / 8th edition
2016 || Paperback || Gerald Albaum || Pearson
Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have internati...
maandag verzonden
Commerciële calculaties, deel 1 | combipakket
2023 || Paperback || Boom Beroepsonderwijs || met inkijkexemplaar
Commerciële calculaties deel 1 | combipakket
Hoe voer je een commercieel traject uit wat aansluit bij de customerjourney? Daarover leer je meer met dit leermiddel van Sarphati | Commercie. De onderwerpen van deel 1 gaan over procenten, promillen en verhoudingen, gemiddelden en afronden, inkopen en bestellen, van consumentenprijs naar brutowinst, van omzet naar nettowinst, verkoopprognose opstellen en het interpreteren van dataoverzichten.
De inhoud van het leerwerkboek gaat uit van de hande...
Hospitality Revenue Management / 1st edition
Concepts and Practices
2022 || Paperback || United Kingdom) Peter (Oxford Brookes University Szende || Apple Academic Press Inc.
This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their ex...
Advanced Grammar in Use with Answers / 3rd edition
A Self-Study Reference and Practice Book for Advanced Learners of English
2013 || Paperback || Martin Hewings || Cambridge University Press
Grammar in Use is the world's best-selling grammar series for learners of English. Advanced Grammar in Use with Answers, authored by Martin Hewings, is the first choice for advanced (C1-C2) learners of English. It is a self-study book with clear explanations and practice exercises, and has helped millions of learners improve their English communication skills.
It is also trusted by teachers and can be used as a supplementary text in classrooms, or to support preparation for Cambridge Advanced...
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The Global Business Environment / 6th edition
Sustainability in the Balance
2023 || Paperback || Janet Morrison || Bloomsbury Publishing
This text challenges students to think critically about global issues that affect the business environment and provides them with a wealth of pedagogical features that help cement learning. Its coverage includes the economic, political, social, legal, cultural, technological and financial environments. The book is truly global in coverage, with case studies and examples from all over the world, including Afghanistan, China, Sweden and Thailand.
It also has a strong focus on ethics, responsibi...
Hotel Front Office Management / 5th edition
2010 || Hardcover || James A. Bardi || Wiley
The Fifth Edition of Hotel Front Office Management is one of the leading texts in addressing the demands for instructing future leaders of the hotel industry. Educators who are preparing professionals for roles as front office managers and general managers in hotels are required to meet the challenges of operations, technology, training, empowerment, and international applications. This latest edition of Hotel Front Office Management continues to encourage students to take an active role in a...
Success with Business B2 Vantage - Student's book / 2nd edition
2019 || Paperback || Rolf Cook e.a. || Cengage Learning
Cambridge Business qualifications are internationally recognised business qualifications which demonstrate an ability to use English in professional contexts. As a Cambridge English examination, it is used as a suitable entry requirement by academic institutions and for recruitment by international companies. Cambridge English Qualifications are designed so that each exam builds on the skills developed at the previous level.
Now in a new edition, Success with Business (formerly Success with B...
Leidinggeven N4 | combipakket
|| Paperback || Boom
Kenmerkend voor de methode Tendens zijn de specifieke beroepssituaties. Naast aandacht voor kennis is in het lesmateriaal van Tendens veel aandacht voor de beroepscompetenties. Door samenwerking met de professionele praktijk wordt een goed beeld gegeven van de toekomstige werkomgeving en worden de juiste kennis, vaardigheden en gedrag geleerd.
Als leidinggevende in de horeca, facilitaire, reis- of recreatiebranche stuur je een team van medewerkers aan. Je vertaalt het beleid van het bedrijf n...
Events and Sustainability / 1st edition
2015 || Paperback || Kirsten Holmes e.a. || Taylor & Francis
Increasing concerns over climate and environmental change, the global economic and financial crisis and impacts on host communities, audiences, participants and destinations has reinforced the need for more sustainable approaches to events. Sustainability now features as part of the bid process for many mega-events, such as the Olympic Games, as well as significant regional and local events, where the event organisers are required by funding bodies and governments to generate broader outcomes...
Evenementen organiseren | combipakket
2021 || Paperback || Boom
Deze titel behandelt de stof zoals omschreven in kerntaak P2-K1 Organiseert evenementen uit het kwalificatiedossier Marketing, communicatie en evenementen. Ook bereidt dit boek voor op de examenstof zoals omschreven in de SPL-toetsmatrijs Evenementenorganisatie.
De methode Pitch bestaat uit zeven delen:
Basisboek marketing
Marketingplanning
Marketing: de harde cijfers
Communicatie
Marktonderzoek
Evenementen organiseren
Extra Pitch voor NIMA-A
Digitale leeromgeving
Alle opdrachten zijn ook opg...